Case Study
Reducing Cost-Per-Qualified-Lead to a Record £4.96 through Multi-Channel Engineering.
As a national property developer, CERT needed to fill high-value pipelines across multiple developments simultaneously. Their existing agency model was focused on broad "reach," which resulted in high acquisition costs and a lack of lead-to-sale tracking. They were paying for "activities" rather than a predictable pipeline.
The Challenge
As a national property developer, CERT needed to fill high-value pipelines across multiple developments simultaneously. Their existing agency model was focused on broad "reach," which resulted in high acquisition costs and a lack of lead-to-sale tracking. They were paying for "activities" rather than a predictable pipeline.
The Solution
We deployed our Revenue Engine framework across their multi-channel ecosystem. By integrating our proprietary AI Performance Suite, we were able to identify and fix friction points in the digital lead journey in real-time. We moved from generic ad-buy to precision-engineered audience targeting, ensuring every penny of the budget was focused on qualified leads for specific developments.
"Thank you to the Mr Digital team for all your hard work and problem solving. All challenges were addressed pragmatically, going above and beyond the brief."
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Gemma Tomlinson
Head of Marketing
