RETENTION ENGINEERING
Email & Lifecycle Marketing
High-performance automation and behavioural sequencing designed to maximise customer retention and lifetime value.
Turn your database into a predictable revenue stream.
Most email marketing is treated as a broadcast channel. We treat it as a precision-engineered retention engine. We don’t just send emails; we map and automate the entire customer lifecycle, ensuring your brand stays relevant from the first touchpoint to the tenth purchase.
By applying our Marginal Gains philosophy to your segmentation, timing and creative hooks, we eliminate "database fatigue" and drive higher engagement at scale. We focus on engineering behavioural triggers that turn one-off transactions into long-term commercial loyalty.
HOW WE ENGAGE
Strategic entry points for Growth
From forensic lifecycle audits to full-scale automated engineering, we align our delivery with your commercial objectives.
The Strategic Blueprint
A forensic diagnostic and strategic roadmap phase, typically delivered over 4 to 12 weeks depending on the scale and complexity of your digital estate. We identify abandoned revenue, segmentation gaps, and lifecycle leaks to build a technical growth roadmap before we deploy a single campaign.
Request a Blueprint →Managed Service Delivery
Immediate deployment of our Lifecycle Engineering framework. Best for established brands ready for advanced segmentation, dynamic hyper-personalisation, and automated revenue recovery.
Start Managed Delivery →The Email Revenue Pipeline
We engineer automated lifecycles that nurture prospects from first-party data capture to long-term brand advocacy, ensuring email remains your highest-ROI channel.
Lifecycle Nurturing
Automated welcome and educational sequences designed to turn new subscribers into high-intent prospects through strategic value-delivery.
Transactional Conversion
High-velocity recovery flows, including abandoned cart and browse abandonment, engineered to capture "lost" revenue and drive immediate ROI.
Retention & Loyalty
Dynamic upsell and loyalty engineering designed to increase repeat purchase rates and compound your long-term Growth.
Engineered for Compounding Loyalty.
OUR METHODOLOGY
Data-Driven Retention. Logic-Led Growth.
Beyond the Broadcast
We build automated sequences that respond to how your users actually behave. Whether it’s an abandoned cart, a post-purchase follow-up or a win-back campaign, our logic ensures the right message reaches the right user at the exact moment of highest intent.
The Power of Precision
Not all customers are equal. We forensically segment your database by purchase history, engagement level and lifetime value. This ensures we protect your deliverability and maximise your ROI by speaking specifically to your most valuable cohorts.
The 1% Engagement Advantage
We apply a forensic lens to every subject line, CTA and send time. By identifying and compounding 1% gains in open rates, click-throughs and conversions, we transform your email channel into a high-yield asset on your Digital P&L.
351% increase in revenue
351%
Revenue grew
5x.
Organic traffic increase
25%
Email now accounts for this much revenue
The Math of Lifecycle Performance
Marginal Gains = Compounding ROI
Open Rate Optimisation
+10%
Click-to-Open Rate (CTOR)
+10%
Email-to-Revenue Conversion
+10%
Compounding Outcome: +33% Email Revenue Growth
Why Partner with Mr Digital?
How Revenue Engineering outperforms traditional email marketing.
| Other Agencies | In-House | Mr Digital | |
|---|---|---|---|
| Lifecycle Logic | Basic template-based newsletters. | Often manual and siloed execution. | Forensic automated journey mapping. |
| Personalisation | Simple "First Name" tags only. | Limited to basic segmentation. | Dynamic, AI-driven hyper-personalisation. |
| Data Integration | Disconnected from the wider P&L. | Reliant on fragmented CRM data. | Full Digital P&L & Revenue Attribution. |
| Strategic Focus | Focused on "blasts" and vanity opens. | Bandwidth-limited to seasonal peaks. | Engineered for Compounding LTV & Growth. |
Working with Mr Digital was straightforward and easy. They're reliable, communicative and made the whole process simple. Highly recommend.
Sophie Goelzner
Digital Marketing Manager, Austria Tourism
Ready to maximise your customer lifetime value?
Stop sending broadcasts and start engineering retention. Let’s audit your current lifecycle and identify your untapped revenue potential.
Request a Retention Audit →
