** MUST READ: The Revenue Black Holes: Where Pubs Lose Digital Money They Never See ** Read Article

Our Story

Built different, on purpose

Mr Digital was founded on a simple frustration: agencies prioritising their own growth over client results. We built something different - a consultancy where senior strategy is powered by a decade of performance data and the proprietary technology we built to act as your unfair advantage. Whether we are leading your total strategy or providing the technical infrastructure to support your existing team, we focus on one thing: your bottom line.

Mr-Digital Team

Founder & Strategic Lead

Ross Crawford

FCIM · Fellow of the Chartered Institute of Marketing

Ross founded Mr Digital after 15+ years leading digital strategy for agencies, brands, and consultancies.

As an FCIM—the highest professional standard in marketing—Ross combines commercial acumen with genuine technical depth.

Every client works directly with Ross. No bait-and-switch, no account managers reading from scripts.

FCIM Qualified
10 Years Leading Mr Digital
Performance Tracker Creator

Leadership Team

Senior specialists, not generalists

A deliberately small, globally distributed team with diverse perspectives — united by commercial obsession and technical depth. Five directors, thirteen people total.

Avani Dev

Operations Director

The operations architect who ensures our proprietary systems and project flows remain frictionless, high-velocity and precision-engineered for your growth.

Ryan Kabwato

Client Success Director

Your dedicated strategic point of contact, ensuring every phase of your growth roadmap is delivered with precision and measurable commercial impact.

Sree Lakshmi

Web Project Director

Our technical delivery lead, ensuring every web build is a high-performance asset that integrates perfectly into your wider revenue engine.

Shiyas Mohammed

Marketing Delivery Director

A strategist bridging the gap between technical depth and commercial intent to ensure your marketing execution is always high-performance and revenue-led.

How We Think

Principles that guide our work

These aren't marketing slogans. They're genuine operating principles that shape every decision we make.

Commercial first

Every recommendation connects to revenue. We don't get excited about vanity metrics - we use our proprietary data-analysis tools to focus on growth you can see in your P&L.

Senior by default

No bait-and-switch. The people in the pitch are the people doing the work. You get experienced strategists, not juniors learning on your budget.

Own the outcome

Fixed pricing means we take on the risk. Our success is tied to your outcomes, not billable hours. This technology-accelerated model gives us the agility to do whatever it takes to hit your commercial targets.

Build to last

We create proprietary assets you own: unified data, bespoke code and commercial insights. If we parted ways tomorrow, your business would be fundamentally stronger and more valuable for having worked with us.

Credentials

Verified expertise

The engineering, leadership and credentials that power our performance.

10 Years

10 Years

A decade of engineering predictable revenue engines for global brands.

FCIM

FCIM

Fellow of the Chartered Institute of Marketing

Google Partner

Google Partner

Certified in Search, Display & Analytics

4.8/5 Rating

4.8/5 Rating

40+ reviews on Google

Ready to build your revenue engine?

Whether you need to audit a failing funnel or scale a proven model, let's explore how our senior strategy and proprietary tech can drive your commercial return.

£300M+revenue influenced

Accredited & Certified By

Google PartnerKlaviyo PartnerICO RegisteredCIM Certified

Mr Digital featured in the Business Guide distributed with The Telegraph and The Standard, 2026.