Get your products found. Turn searches into sales
Our eCommerce SEO strategies optimise product pages, category structures and content to increase visibility, drive qualified traffic and grow revenue, all tracked with clear ROI.
Best for: established eCommerce teams with meaningful catalogue depth who want revenue-led organic growth – not vanity traffic.
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When eCommerce SEO is the right lever – and when it’s not
eCommerce SEO delivers the strongest return when you have a clear product-market fit and want to increase qualified demand across product and category pages. If your store has a meaningful catalogue, consistent search intent in the market and you’re willing to optimise for conversion as well as visibility, SEO becomes a compounding growth lever, because improvements to structure, content and technical health accumulate over time.
If technical foundations are unstable, tracking is unclear, or the on-site buying journey isn’t converting, SEO activity can generate traffic without meaningful revenue lift. In those cases, we start with diagnostics to identify the commercial constraint – indexation, category structure, content-intent mismatch or conversion friction – so investment is prioritised around revenue impact rather than generic optimisation.
Using our Digital Performance Blueprint and Digital P&L, we identify the pages that drive revenue, where visibility is leaking and what changes will create the largest organic ROI before implementation begins.
Decide whether eCommerce SEO is right for you
eCommerce SEO works best when it aligns with user behaviour and commercial priorities. Using our Digital Performance Blueprint and Digital P&L, we diagnose where organic performance is strong, where revenue leaks occur and how search visibility influences conversions – before any optimisation begins.
At Mr Digital, We prioritise ranking the pages that generate revenue–not vanity traffic. Diagnostics identify which pages matter most, how your customers search and where your store is losing visibility or revenue.
We don’t optimise product or category pages blindly. Diagnostics show us which pages matter most, what users search for and where your store is losing visibility or revenue.
See what eCommerce SEO can deliver
We’ve helped eCommerce stores across multiple industries grow with data-driven SEO
+114%
Conversion Rate
+114% Conversion Rate increase via integrated SEO + CRO
+240%
e-Commerce Revenue
+240% e-Commerce Revenue growth in 12 months from technical + on-page SEO
+351%
YoY Revenue Growth
+351% YoY revenue growth via campaign optimisation
How we deliver revenue-led eCommerce SEO
We prioritise category and product pages by commercial value, then govern organic growth through a single view of visibility-to-revenue performance.
Blueprint
Diagnostics across technical health, indexation and category architecture to identify where revenue-page visibility is leaking.
Digital P&L
A commercial view connecting rankings and traffic to revenue pages, helping prioritise work and forecast organic ROI.
Delivery
Technical, content and authority delivery focused on category and product performance, optimised continuously against targets.
Start strategy-first – or begin delivery sooner
The strongest programmes start with the Blueprint (once) and Digital P&L (once), then scale delivery. If timelines require immediate execution, we can begin with diagnostic onboarding and performance reporting setup to govern early delivery – then complete the Blueprint and Digital P&L as a dedicated strategic phase when timelines allow. Either route maintains the same commercial accountability – targets first, transparent reporting and disciplined delivery.
eCommerce SEO delivery options (built for revenue outcomes)
Our eCommerce SEO covers every area required for sustainable visibility and revenue growth – from technical optimisation to content, authority and AI-ready search architecture.
Technical SEO for Stores
Fix crawl issues, indexation and site speed.
Product Page Optimisation
Titles, descriptions, schema and CRO refinements.
Category SEO
Build scalable, optimised category structures.
Content for Commerce
Blogs, guides and FAQs that drive purchase intent.
Authority Building
Earn high-value backlinks to grow domain authority.
Performance Tracking
Measure impressions, CTR, CVR and ROI in real time.
AI Mode Optimisation
Optimise for the future of search.
Delivery onboarding: what happens in the first 30 days
We start with revenue-led catalogue priorities and measurement integrity. If a Blueprint/Digital P&L exists, delivery aligns to it; otherwise we establish targets, tracking rules and a governed SEO roadmap during onboarding.
Governed onboarding
Identify revenue-critical categories/products and intents; audit indexation and catalogue structure; diagnose the highest-impact visibility constraints.
Reporting foundation
Validate tracking from organic sessions to revenue; define targets by page type; establish reporting that links rankings to commercial outcomes.
First sprint delivery
Implement priority technical and on-page fixes; create optimisation templates for category/product pages; launch internal linking and a 90‑day content roadmap.
Follow a proven growth framework
Every eCommerce SEO project follows our Target-First Infinity-5 Framework. We set measurable targets at each stage of the funnel – Impressions → CTR → CVR → Revenue – identified through your Digital Performance Blueprint.
Audit site, competitors and high-value keywords.
Set clear Committed, Expected and Stretch revenue goals.
Optimise product and category pages.
A/B test metadata, product layouts and calls-to-action.
Expand into new product ranges, categories and markets.
See the power of
targets at each stage
Small changes in impressions, CTR and conversion rate compound into major revenue growth.
A massive 304% lift in conversions from small 1% improvements across just a few key areas!
Compare us with other agencies
Most agencies avoid setting targets until months in. We do it upfront.
| Other SEO Agencies |  | |
|---|---|---|
| Targets | Focus on rankings, not revenue | ROI-first eCommerce SEO |
| Expertise | Limited experience with large product catalogues | Experts in complex product and category optimisation, delivered by a senior team with 5+ years’ experience each. |
| Results | Hide results in vanity metrics | Clear ROI targets before launch |
| Transparency | Monthly reports, limited visibility | Real-time dashboards, live ROI tracking |
| Pricing | Hourly rates & hidden fees | Clear, transparent pricing – no hidden fees |
Learn from real results
Our eCommerce SEO strategies have delivered measurable impact across global and national stores
Hearing Direct
+15.2%
YoY revenue growth indicates long-term organic ROI
Leading Gardening Brand
+666%
total purchases in 12 months due to technical + on-page SEO
Splesh
+30%
YoY ad revenue growth from campaign optimisation
Ready to make eCommerce SEO commercially accountable?
If you want revenue-led SEO that prioritises the pages that drive sales – supported by diagnostics, clear targets and transparent reporting – let’s assess fit and define the most commercially impactful next steps.
Ross Crawford, Managing Director – helping ambitious brands turn ideas into measurable growth.
Not sure what SEO improvements your store really needs?
Start with our Digital Performance Blueprint for clarity. If your goal is predictable, commercially aligned organic growth, start with clarity and build from there. This ensures SEO becomes part of your wider performance system, not an isolated activity.
Most clients see measurable traffic and visibility gains within 3-6 months. We analyse your store data, competition and product demand to forecast realistic growth. SEO for online stores is data-driven – consistent optimisation compounds over time, improving both rankings and sales.
We can’t guarantee exact sales figures, but we do set evidence-based ROI and ranking targets from the start. Using your analytics and our benchmarks, we forecast achievable traffic and conversion uplifts, then track progress transparently through your dashboard.
eCommerce SEO focuses on technical structure, product optimisation, category visibility and conversion experience. We optimise everything from product metadata to internal linking and schema, ensuring searchers land on the most relevant pages ready to buy.
No – we make all major structural changes safely, using redirects and staged deployments. If short-term ranking movement occurs, our tracking ensures it’s monitored and recovered quickly. Long-term results always outweigh any short-term fluctuation.
Yes. We optimise all major platforms and tailor our approach to each CMS. Our developers and SEO specialists collaborate to ensure technical fixes are efficient and compliant.
We track impressions, click-through rate, conversion rate and ROI. Reports connect search visibility directly to revenue growth so you can see business impact, not just rankings.
Most clients invest a minimum of £1,500-£2,000 per month for sustainable growth. Our Commercial Engagement Models include monthly growth retainers based on catalog size and technical complexity. See our Engagement Models page.
Absolutely. We frequently collaborate with internal teams, ensuring SEO, paid ads and email campaigns all share the same data and objectives.