Scale your store with ads that sell
We align Ad Spend with Inventory Logic, turning Paid Media into a predictable lever for Net Profit.
Best for: established eCommerce stores with meaningful product margins and catalogue depth – seeking profitable scale, not just higher spend.
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When paid ads are the right lever for your store – and when they’re not
Paid media performs best when margin, inventory and conversion economics are clear enough to scale responsibly. If you have proven product-market fit, reliable tracking and the ability to iterate creative and feed quality, paid ads become a predictable growth lever, because we can optimise against ROAS and profit, not platform vanity metrics.
If tracking is unreliable, product economics are unclear, or the onsite journey isn’t converting, increasing ad spend typically amplifies inefficiency. In those situations we start with diagnostics – margin, revenue leakage, audience intent and feed health – so investment is directed at the highest-value opportunities before scaling budgets.
Using the Digital Performance Blueprint and Digital P&L, we confirm what to scale, what to deprioritise and how paid traffic supports your wider acquisition system.
Decide whether paid ads are right for your store
Paid ads for eCommerce must be built on clarity, not assumptions. Using our Digital Performance Blueprint and Digital P&L, we identify which audiences convert, where revenue leaks occur, which products deliver margin and how paid traffic supports your wider acquisition strategy.
At Mr Digital, we build ad strategies engineered for eCommerce. That means showcasing your products at the right time, targeting high-intent shoppers and retargeting visitors until they convert – all tracked against clear ROI goals.
Before launching Google, Meta or Shopping campaigns, we diagnose performance and profitability to ensure every pound of ad spend is invested in the highest-value opportunities.
See what paid ads can deliver for eCommerce stores
We’ve helped eCommerce stores across multiple industries grow with scalable campaigns using paid ads.
+114%
Conversion Rate
+114% Conversion Rate increase via multi-channel campaign
+380%
Impressions
+380% Increase in impressions from profit-first PMax and brand clean-up at scale
+351%
YoY Revenue Growth
+351% YoY revenue growth via campaign optimisation
How we scale eCommerce paid media profitably
We diagnose margin and inventory constraints first, then govern spend through profit visibility and structured optimisation across channels.
Blueprint
Diagnostics across product economics, feed health, tracking and creative performance to define what to scale and what to pause.
Digital P&L
A commercial view tying ROAS to profit and inventory reality, enabling confident budget allocation and scaling decisions.
Delivery
Multi-channel execution with structured testing (creative, audiences, feeds) and continuous optimisation with live reporting.
Start strategy-first – or begin delivery sooner
The strongest programmes start with the Blueprint (once) and Digital P&L (once), then scale delivery. If timelines require immediate execution, we can begin with diagnostic onboarding and performance reporting setup to govern early delivery – then complete the Blueprint and Digital P&L as a dedicated strategic phase when timelines allow. Either route maintains the same commercial accountability – targets first, transparent reporting and disciplined delivery.
Paid media capabilities for eCommerce growth
Drive more revenue with paid ads engineered for eCommerce performance. From Google Shopping to Meta and YouTube, we build campaigns that increase visibility, conversions and ROI – all tracked in real time through your Performance Tracker dashboard.
Google Shopping Campaigns
Showcase products directly in search results.
Meta Dynamic Product Ads (DPA)
Personalised ads that follow shoppers with relevant products.
YouTube for eCommerce
Video ads that demonstrate and sell.
Retargeting Campaigns
Bring back cart abandoners and browsers.
Multi-Channel Strategy
Combine Google, Meta, Microsoft and YouTube for maximum reach.
Performance Tracking
Live dashboards showing impressions, sales, ROAS and ROI.
Delivery onboarding: what happens in the first 30 days
We align paid delivery to profit realities – margin, inventory and conversion rate – before scaling budgets. If Blueprint/P&L exists we execute against it; if not, we establish targets and reporting as part of onboarding.
Governed onboarding
Review margins, inventory constraints and priority product groups; assess channel roles and efficiency constraints; define the testing agenda and guardrails.
Reporting foundation
Validate tracking and ROAS/MER definitions; set targets by product group; implement reporting tied to contribution, not vanity metrics.
First sprint delivery
Deploy campaign architecture and feed controls where relevant; launch creative and audience tests; begin weekly optimisation and scaling rules.
Follow a proven growth framework
Every eCommerce ad campaign follows our Target-First Infinity-5 Framework, beginning with diagnostics to set measurable targets across the entire buying journey.
Analyse product feed, competitors and audience.
Set Committed, Expected and Stretch ROAS targets.
Launch campaigns, monitor early performance.
Refine audiences, creative and bidding strategies.
Expand into new markets and products once ROI is proven.
See the power of
targets at each stage
eCommerce ads compound small improvements across each stage of the funnel – turning incremental efficiency gains into meaningful ROI.
A 12.21% revenue boost from small 1% improvements across just a few key areas!
Compare us with other agencies
Most agencies avoid setting targets until months in. We do it upfront.
| Other Paid Ads Agencies |  | |
|---|---|---|
| Targets | Focus on clicks, not conversions | ROI-first campaigns |
| Expertise | Run ads without CRO or feed optimisation | Experts in Google Shopping and Meta DPA, with all delivery led by a senior team with 5+ years’ experience. |
| Strategy | Ad campaign only focus. No landing page optimisation | End to end campaign optimisation, including CRO built into ad landing pages |
| Transparency | Monthly reports, limited visibility | Real-time dashboards, live ROI tracking |
| Pricing | Hourly rates & hidden fees | Clear, transparent pricing – no hidden fees |
Learn from real results
Our paid ads strategies have delivered measurable impact across global and national eCommerce stores
Hearing Direct
+15.2%
YoY revenue growth indicates long-term organic ROI
E-commerce Retailer
+406%
increase in conversions and a 346% increase in revenue
Splesh
+30%
YoY ad revenue growth from campaign optimisation
Ready to make paid media commercially accountable?
If you want profit-first eCommerce ads governed by margin, inventory logic and transparent ROI reporting, we’ll assess fit and define the highest-impact next steps before scaling spend.
Ross Crawford FCIM, Managing Director – helping ambitious brands turn ideas into measurable growth. Fellow of the Chartered Institute of Marketing.
Unsure which paid channels or campaigns your store needs?
Start with our Digital Performance Blueprint. This ensures paid ads become part of your wider performance system – not an isolated channel.