CRO
The Psychology of Pricing
How to price your products and services for maximum conversion.
Pricing is as much psychology as it is economics. Understanding how customers perceive value can transform your conversion rates.
Anchoring and Context
The first price someone sees shapes their perception of everything that follows. Use this to your advantage with strategic price anchoring.
The Decoy Effect
Adding a strategically priced option can make your target offering seem like better value—even if no one chose the decoy.
