Hospitality websites engineered to increase direct bookings.
We design and optimise multi-site hospitality platforms that improve conversion, reduce revenue leakage and create consistent governance across your estate – with measurement you can trust. From pubs and inns to luxury hotels: faster sites, cleaner journeys and reporting that ties digital performance to commercial outcomes.
Trusted by hospitality brands nationwide:
Tired of outdated sites and underperforming campaigns?
Hospitality is fiercely competitive, and today’s guests expect seamless digital experiences that reflect your brand, convert browsers into bookings, scale effortlessly across multiple venues and integrate smoothly with your CRM, booking and analytics systems. If your website can’t do all that, it’s costing you revenue every day.
We build multi-site hospitality websites that perform
At Mr Digital, we combine web design, SEO and content creation to deliver platforms that look beautiful and drive measurable growth.
Our hospitality web builds include:
38
pub websites
Designed and built a scalable multi-site platform to manage 38 pub websites under one system.
Each site features unique branding, local menus and event pages – all powered by a central CMS with booking, CRM and review integrations.
Luxury
London hotel website
Created a bespoke, high-performance website for one of London’s most prestigious hotels.
Combined elegant design with fast, SEO-ready architecture and tailored content to reflect The Berkeley’s five-star guest experience.
36
hotel websites
Delivered a group-wide web framework for 36 historic inns and hotels.
Built for consistency, scalability and speed. with seamless booking integrations and an intuitive CMS for local marketing teams.
Choose the website services you need
Our hospitality websites are designed to grow with your brand, from individual pubs to nationwide hotel groups. Every build combines custom design, intuitive management and performance tracking. With powerful integrations and built-in CRO, you’ll have everything you need to drive bookings, enquiries and revenue.
Custom Website Design
Bring your brand to life with a unique design that fits every venue.
Easy-to-Use CMS
Update content, menus or promotions in minutes.
Centralised Events Management
List, update and promote events across multiple venues.
Centralised Promotions & Offers
Create one offer, roll it out across all your sites.
Integrations That Power Hospitality
Seamless integrations for booking, CRM and reputation management.
Hosting, Speed & CRO Performance
Fast, secure and optimised for conversions.
Individual Content for Each Venue
Give every location its own voice and visibility.
SEO Ready
Rank higher and drive bookings with built-in SEO foundations.
True Hospitality – the story behind every experience
Created by our partners at Matchstick Films, True Hospitality captures what makes this industry special – the people, the atmosphere, the care. It’s this same storytelling we bring to every website we build, translating your brand’s real-world warmth into digital experiences that connect and convert.
Follow a proven growth framework
Our proven Infinity-5 Framework ensures every hospitality website delivers measurable ROI, combining design, content and optimisation in an ongoing cycle that drives long-term growth across every venue.
We begin with a complete review of your digital ecosystem, analysing existing websites, brand positioning and content quality across all venues.
- Audit your current sites, booking systems and competitor landscape
- Identify design, UX and storytelling gaps by venue type
- Define scalable content and media requirements (photography, film, copy)
- Map the full rollout strategy for multi-site builds and future expansion
Every project starts with clear, measurable objectives, and systems in place to track them.
- Set KPIs for bookings, enquiries, conversion rates and content engagement
- Configure GA4, CRM, and GTM dashboards by brand and venue
- Establish baselines for traffic, CTR and booking funnel performance
- Align success metrics with your marketing and brand storytelling goals
We bring your brand to life with custom design, optimised structure and emotionally engaging content – all built for performance.
- Design and develop responsive, on-brand websites in WordPress (Gutenberg CMS)
- Capture professional photo and video content with Matchstick Films
- Integrate bookings, CRM and review platforms for seamless guest journeys
- Launch in structured phases, analysing user behaviour from day one
Once live, we continually refine design, content and user experience based on real performance data.
- A/B test layouts, CTAs and booking flow improvements
- Optimise local SEO, technical performance and on-page content
- Refresh visuals, menus, and videos seasonally to keep every venue current
- Run quarterly content reviews and campaign updates to maintain momentum
After success is proven, we expand and evolve your digital ecosystem with consistency and creativity.
- Add new venues, experiences, or sub-brands using the same framework
- Centralise events, promotions and storytelling updates group-wide
- Launch new campaigns and content themes across all sites
- Continue monitoring performance, adapting to trends and new technology
Whether you manage 5 venues or 50, our Infinity-5 Framework keeps every site on-brand, measurable and built for growth.
The team behind your story
From strategy and design to film and photography, our combined team from Mr Digital and Matchstick Films brings your brand’s story to life – online and on screen.
Ross
Project Director
Leads project strategy, timelines and delivery — ensuring every hospitality website combines performance, design and measurable ROI.
Avani
Web Project Director & QA Lead
Oversees project coordination, testing and quality assurance, guaranteeing every site is pixel-perfect, scalable and built for reliability.
Sreeraj
Lead Web Developer
Specialises in multi-site architecture and seamless system integrations — from Guestline and Collins to Airship and Reputation.
Praveen
UX & Interface Designer
Designs intuitive, conversion-focused user experiences that guide visitors effortlessly from browsing to booking.
Joshua
Content Strategist & Copywriter
Crafts SEO-driven, brand-led copy for every venue — blending storytelling and performance to elevate each site’s tone and search visibility.
Lakshmi
Project Manager & Content Coordinator
Keeps every project on schedule and every venue on brand, coordinating between design, development and content teams to ensure smooth launches and consistent delivery across all sites.
See the power of marginal gains across your website
Small improvements in design, speed and user experience can create a huge uplift in bookings and enquiries.
Instead of focusing only on more traffic, we optimise every stage of your website journey, from the moment guests find you to when they click “Book Now.”
That’s a huge 12.21% increase in revenue achieved by improving just a few key levers by 1% each.
That’s the power of a performance-led hospitality website. Small, continuous improvements in design, speed, and storytelling – combined with seamless integrations like Guestline, Collins and Airship – can unlock significant long-term revenue growth across your portfolio.
Compare us with other hospitality marketing agencies
Most hospitality agencies focus on design or storytelling alone – we combine performance, creativity and measurable ROI from day one.
| Other Marketing Agencies |  | |
|---|---|---|
| Targets | Vague goals like “increase visibility” with no clear benchmarks | Measurable booking, enquiry and traffic targets set before launch |
| Expertise | Separate teams for creative and marketing – limited performance focus | Integrated team combining web, SEO, CRO and premium film content |
| Content Production | Stock imagery or recycled visuals | On-location photo and video shoots by Matchstick Films for every venue |
| Scalability | Struggle with multi-site or multi-brand builds | Proven experience delivering multi-site systems for national pub and hotel groups |
| Transparency | Monthly reports with surface-level data | Live dashboards and ROI tracking for every site and campaign |
| Account Ownership | Agency-controlled accounts and assets | You retain full ownership of all sites, content and data |
| Pricing | “Creative retainers” with unclear deliverables | Clear, transparent pricing tied to performance and growth |
Real results from leading hospitality brands
From local pubs to five-star hotels, these success stories show the measurable growth we deliver across the hospitality sector.
RedCat Pub Company
High increase in engagement actions across new websites
The new sites are now tracking and driving the right user behaviours, helping visitors quickly find menus, booking links and opening times, exactly as intended.
The Berkeley Hotel
Boosted employee engagement and internal storytelling
The website reflected The Berkeley’s people-first culture and five-star guest experience, aligning departments behind a unified digital brand.
Coaching Inn Group
+18.9% organic traffic increase post-launch
Guests are engaging with high-intent actions like “View Menu,” “Book a Room,” and “Check Availability” – clear signs the new site is converting effectively.
Ready to drive more bookings across your hospitality portfolio?
Let’s map your digital strategy, from a stunning website to measurable marketing ROI.
Ross Crawford, Managing Director – helping ambitious brands turn ideas into measurable growth.