Most campaigns begin generating data and early conversions within the first few weeks. For meaningful optimisation and ROI, we recommend a 2- to 3-month learning phase. During this time, we use real-time performance data to refine targeting, bids and messaging. Because we forecast results using your historic data and benchmarks, you’ll always know what we expect to achieve and when.

No long-term contract is required, but most clients choose a six-month retainer for consistent optimisation. Our standard rate is £75+vat/hour, with lower hourly rates through our retainer packages. We also offer a two-month pilot for brands new to paid ads – ideal for gathering data before committing to a longer-term strategy.

We don’t guarantee fixed numbers because results depend on many variables, but we do set clear, data-driven ROI targets at the outset. Using your historical data and our campaign benchmarks, we forecast achievable performance and adjust monthly to stay on track. Our goal is always to beat the committed target, not simply hit it.

We combine keyword intent mapping, CRO insights and the Infinity-5 Framework to link ad spend directly to measurable ROI. Each campaign is managed by a senior strategist, not software alone, and you’ll see live performance data via your dashboard. We focus on profitable growth – not vanity clicks.

Yes. You own all accounts, data and campaign history. We manage everything transparently within your environment. In special cases where large organisations prefer us to run ads through our own account for procurement reasons, we can – but client ownership is always our preferred and recommended setup.

Campaign setup, keyword research, ad copy creation, conversion tracking, bid strategy, performance testing and ongoing optimisation. You’ll receive live reporting and monthly strategy reviews. Every activity ties back to your ROI targets.

We provide a live dashboard plus monthly reviews showing impressions, clicks, CTR, conversions, CPA and ROAS. Reports link directly to business outcomes so you can see what’s driving revenue, not just traffic.

Absolutely. We often collaborate with internal marketing or creative teams and other partner agencies. Our process is transparent, with shared dashboards and clear communication so everyone works toward the same ROI goals.

It depends on your goals and industry CPCs, but we typically recommend a minimum monthly ad spend of £1,500-£2,000 to generate statistically reliable data. This allows enough volume to test, optimise and scale efficiently.