Digital P&L model and reporting

See the commercial truth behind your digital performance.

Our Digital P&L Model& Reporting is a delivered service: we build a bespoke commercial model from your data to show revenue drivers, leakage, channel contribution and profitability in one clear view. If you want to see what the output looks like first, you can view a sample Digital P&L report (tool).

4.8 / 5
Google Review Rating
Rating: 4.8 out of 5 stars – Google Review Rating
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What is the Digital P&L?

Your Digital P&L is a commercial reporting model that maps:

Custom IconWhere your revenue comes from
Custom IconWhat’s driving ROI
Custom IconWhere opportunities are being missed
Custom IconWhere leakage is costing you money
Custom IconWhich channels are underperforming
Custom IconHow digital performance affects profitability

It’s ideal for leadership teams who want commercial clarity (and a board-ready view of performance), even if they’re not ready for a full Digital Performance Blueprint.

What’s included

Custom IconCommercial discovery
Custom IconData mapping
Custom IconCustom Digital P&L build
Custom IconRevenue & margin insights
Custom IconChannel contribution modelling
Custom IconCommercial recommendations
Custom IconOptional readout session

What’s not included

Custom IconFull digital diagnostics
Custom IconJourney mapping
Custom IconWebsite/UX analysis
Custom IconTraffic channel audits
Custom Icon12-month roadmap
Custom IconTechnology review
Custom IconMulti-department strategy

For that, you’ll want the Digital Performance Blueprint.

Who it’s for

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Businesses needing clear reporting

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CMOs wanting better data visibility

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Multi-site operators needing location-level clarity

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Teams preparing budgets or board presentations

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Businesses not ready for a full strategy piece

Tommy Coddington
Tommy Coddington
Marketing Manager
Renewable Energy
Hands down – best agency I've worked with. Ross gets things done – and completely takes the headache away from creative tasks. Ross and his team have been outstanding.