Legal
Cookie Policy
This policy explains what cookies and similar technologies we use, why we use them, and how you can control them.
Last updated: 17 February 2026
What Are Cookies?
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work more efficiently, provide analytics information, and enable advertising features. Some cookies are essential for the site to function, while others help us improve your experience or deliver relevant content.
How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential functionality — remembering your preferences and enabling core features
- Analytics — understanding how visitors use our site so we can improve it
- Marketing — delivering relevant advertisements and measuring campaign effectiveness
Managing Your Preferences
When you first visit our site, you'll see a cookie consent banner that allows you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the button below.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Please note that blocking essential cookies may affect the functionality of the website.
Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are usually only set in response to actions made by you, such as setting your privacy preferences or logging in.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| mr-digital-cookie-consent | Mr Digital | Stores your cookie consent preferences (which categories you have accepted or declined). Essential for remembering your choices. | 1 year | localStorage |
| __next | Next.js (Vercel) | Framework cookie used for optimised page loading and routing. Essential for the website to function correctly. | Session | HTTP |
| __Host-next-auth.csrf-token | Next.js (NextAuth) | Cross-Site Request Forgery protection token. Prevents malicious form submissions. | Session | HTTP |
| __Secure-next-auth.session-token | Next.js (NextAuth) | Session token for authenticated dashboard users. Not set for public visitors. | Session | HTTP |
Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most popular and how visitors navigate the site.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _ga | Distinguishes unique users by assigning a randomly generated number as a client identifier. Used to calculate visitor, session, and campaign data for analytics reports. | 2 years | HTTP | |
| _ga_* | Used by Google Analytics to persist session state. Contains a unique ID for each GA4 property. | 2 years | HTTP | |
| _gid | Registers a unique ID to generate statistical data on how you use the website. | 24 hours | HTTP | |
| _gat | Used to throttle request rate to Google Analytics, limiting data collection on high-traffic sites. | 1 minute | HTTP |
Marketing Cookies
These cookies may be set through our site by our advertising partners. They are used to build a profile of your interests and show you relevant adverts on other sites. They do not directly store personal information but uniquely identify your browser and device.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _gcl_au | Used by Google AdSense to record and report on ad interactions. Stores a unique identifier for the user to enable Google to link ad clicks to conversions. | 90 days | HTTP | |
| _gac_* | Contains campaign-related information for the user. Used to link Google Ads click data with a Google Analytics property. | 90 days | HTTP | |
| _fbp | Meta Platforms, Inc. | Used by Facebook to deliver advertisements. Tracks users across websites and stores a unique browser ID. | 3 months | HTTP |
| _fbc | Meta Platforms, Inc. | Stores the last Facebook ad click identifier. Used to attribute website conversions to Facebook ad clicks. | 2 years | HTTP |
| fr | Meta Platforms, Inc. | Used by Facebook to deliver, measure, and improve the relevancy of ads. Enables advertising delivery or retargeting. | 3 months | HTTP |
| li_sugr | LinkedIn Corporation | Used for tracking conversions, retargeting, and analytics for LinkedIn ad campaigns. | 3 months | HTTP |
| bcookie | LinkedIn Corporation | Browser identifier cookie used by LinkedIn to identify devices accessing LinkedIn, detect abuse, and ensure security. | 1 year | HTTP |
| lidc | LinkedIn Corporation | Used for data centre selection and routing to ensure optimal load balancing and site performance. | 24 hours | HTTP |
| UserMatchHistory | LinkedIn Corporation | Used by LinkedIn for ad targeting and syncing the LinkedIn Ads ID. | 30 days | HTTP |
| AnalyticsSyncHistory | LinkedIn Corporation | Used to store information about the time a sync took place with the LinkedIn lms_analytics cookie. | 30 days | HTTP |
More Information
For more information about how we handle your personal data, please see our Privacy Policy.
If you have questions about our use of cookies, please contact us at office@mr-digital.co.uk.
