AI marketing, governed by commercial outcomes
We apply AI to improve performance, efficiency and decision-making across your marketing – anchored to measurable ROI with clear reporting and human oversight.
Best for: Marketing leaders who want practical AI adoption that improves revenue, conversion, efficiency or customer value, not standalone experimentation.
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When AI marketing is the right lever – and when it’s not
AI creates meaningful impact when it’s attached to a specific commercial constraint, improving conversion rate, lead quality, customer value, reporting speed or operational efficiency. If you have reliable data and clear targets, we use AI to accelerate testing and optimisation across SEO, paid media, CRO and email, while keeping human oversight on strategy, quality and brand control.
If measurement is unreliable, the underlying strategy is unclear or teams lack governance around tooling and data, AI activity can create complexity without commercial lift. In those cases, we begin with diagnostics to confirm where AI will add value, what to automate safely and how performance will be reported, so adoption improves decisions rather than creating noise.
Every AI initiative is anchored to targets, tracked transparently and documented so leaders can see what changed, why it changed and what value it created.
Decide whether AI marketing is right for you
AI delivers meaningful results only when aligned to a clear strategy. Using our Digital Performance Blueprint and Digital P&L, we identify where AI can automate workflows, enhance personalisation, improve reporting and increase performance – ensuring every AI initiative drives measurable commercial impact.
AI only matters if it improves a commercial metric – revenue, efficiency, conversion rate or customer value. We use the Digital Performance Blueprint and Digital P&L to identify where AI will create measurable impact, then implement it with governance and clear reporting.
In practice, that means two things. First, performance: using AI to accelerate testing and optimisation across SEO, paid media, CRO and email, while keeping human oversight on strategy and quality. Second, operations: automating analysis, reporting and workflows so teams move faster without losing control of data and decisions.
Every AI initiative is anchored to targets, tracked transparently, and documented so boards and marketing leaders can understand what changed, why it changed, and what value it created.
See what AI marketing can deliver
+450%
Blog Traffic
+450% Blog Traffic uplift via AI-assisted content and targeted SEO
+120%
Organic Traffic
+120% Organic Traffic growth in 12 months with AI-assisted SEO & content
+1.5M
Impressions YTD
+1.5M Impressions YTD with steady click growth and an 18-place improvement in average position
How we apply AI with governance and measurable impact
AI is only valuable when it improves a commercial metric. We diagnose the best use cases, quantify impact, then implement with oversight and reporting.
Blueprint
Diagnostics to identify where AI can materially improve performance or efficiency and to define data, tooling and governance requirements.
Digital P&L
A commercial model that quantifies value (time saved, cost reduced, conversion uplift, revenue impact) so AI adoption is justified and prioritised.
Delivery
Implement AI-enabled optimisation and automation with human oversight, documentation and monitoring to ensure outcomes remain controlled and measurable.
Start strategy-first – or begin delivery sooner
The strongest programmes start with the Blueprint (once) and Digital P&L (once), then scale delivery. If timelines require immediate execution, we can begin with diagnostic onboarding and performance reporting setup to govern early delivery – then complete the Blueprint and Digital P&L as a dedicated strategic phase when timelines allow. Either route maintains the same commercial accountability – targets first, transparent reporting and disciplined delivery.
AI marketing delivery: optimisation, automation and governance
Harness the power of AI to supercharge your marketing performance. From smarter targeting and creative optimisation to predictive analytics and workflow automation, our AI solutions help you scale faster, save time and make data-driven decisions that deliver measurable ROI. Unlock the power of AI to improve targeting, accelerate optimisation and streamline workflows – all aligned to measurable commercial goals.
AI-Powered Campaigns
Delivered as part of SEO, Ads, CRO and Email strategies.
AI Tools Integration
Help your team adopt platforms like Gemini, Perplexity or ChatGPT.
Predictive Insights
Forecast customer behaviour and optimise accordingly.
Creative Optimisation
A/B test ad copy, subject lines and CTAs at scale.
Workflow Automation
Use AI to save time on reporting, analysis and admin.
Team Training & Support
Upskill your marketers to use AI confidently.
Performance Tracking
Monitor ROI impact from AI adoption.
Delivery onboarding: what happens in the first 30 days
We operationalise AI safely and measurably. Where a Blueprint/Digital P&L exists, use-cases align to it; if not, we define success measures, governance and reporting during onboarding before scaling adoption.
Governed onboarding
Identify 1–2 highest-value use cases (performance, insight or efficiency); define scope, risks, approvals and human oversight.
Reporting foundation
Set success criteria (time saved, error reduction, uplift); confirm data access and compliance boundaries; implement reporting and documentation.
First sprint delivery
Implement priority use cases; train team on workflows; document governance and iteration cadence; review impact and decide what scales next.
Follow a proven innovation framework
Every AI project follows our Target-First Infinity-5 Framework, ensuring AI enhances performance where it matters most.
Identify where AI will deliver the most impact.
Define measurable outcomes (efficiency, leads, ROI).
Deploy AI into campaigns or workflows.
Refine based on real performance data.
Expand AI adoption across more channels and processes.
See the power of AI in action
AI improves results quickly by testing and learning faster than humans alone.
AI compounds improvements by testing faster and optimising continuously – turning small gains into significant performance lifts.
Compare us with other agencies
Most agencies avoid setting targets until months in. We do it upfront.
| Other Marketing Agencies |  | |
|---|---|---|
| Expertise | Discuss AI in theory without embedding it into real performance strategies | AI embedded into real campaigns |
| Strategy | Promote AI tools without aligning them to commercial priorities or performance systems | Practical integration for your processes |
| Training | Little to no training for in-house teams | Training + support for long-term adoption |
| Pricing | Hourly rates & hidden fees | Clear, transparent pricing – no hidden fees |
Learn from real results
Our AI marketing strategies and processes have delivered a measurable impact for brands.
Orion Safety Belts
+900
Keywords ranked with SEO and targeted on-page optimisation expanded rankings across the domain
Surbiton Dental
+117%
New users with AI-assisted content refinement and technical SEO
Bathroom & Kitchen Eleven
+5,500%
Rise in average organic traffic YoY
Ready to make AI commercially accountable?
If you want AI applied with governance – clear targets, human oversight and transparent reporting – we’ll assess fit and define where AI will create measurable impact first.
Ross Crawford FCIM, Managing Director – helping ambitious brands turn ideas into measurable growth. Fellow of the Chartered Institute of Marketing.
Unsure where AI will make the biggest difference?
Start with our Digital Performance Blueprint. This ensures AI becomes part of a wider performance system – not a standalone experiment.
AI marketing uses automation, predictive analytics and intelligent tools to optimise campaigns, targeting and creative. It helps you make data-led decisions faster – saving time, reducing manual effort, and improving ROI across SEO, ads, email and CRO.
We deploy the right LLM (GPT-4, Claude, Gemini) for the specific use case, wrapped in Enterprise Privacy Layers to protect your IP.
We don’t promise fixed results, but we forecast achievable ROI based on your data and benchmarks from similar projects. By combining AI insights with human expertise, we continually refine strategies to outperform expectations.
We use AI to enhance, not replace, your current processes – automating repetitive tasks, identifying performance trends and testing creative variations. This allows your team to focus on strategy and innovation while AI handles analysis and optimisation.
Yes, though the approach varies. For eCommerce, AI improves product recommendations and customer journeys; for service brands, it enhances lead scoring and personalisation. We tailor our solution to your goals and resources.
Absolutely. We provide hands-on training and ethical AI usage guidance so your team can confidently apply automation without sacrificing creativity or control.
Data security is a top priority. We use GDPR-compliant tools, encrypted storage and secure APIs. Your proprietary data is never shared with public AI systems unless you authorise it.
KPIs include efficiency gains, conversion uplift, CTR improvement, and ROI. We track these metrics in your live dashboard, showing exactly how AI contributes to revenue growth.
Pricing depends on the level of integration and automation required. Commercial Engagement Models include fixed-price AI transformation projects or monthly innovation retainers. Get in touch to find out about our Engagement Models.
Yes, we frequently layer AI insights into live SEO, PPC and email campaigns to improve decision-making and creative testing. It delivers measurable improvements without rebuilding existing systems.