The challenge
Following the March 2024 Google core update, Mr Digital aimed to significantly increase organic traffic to its own website and demonstrate its SEO expertise.
The solution
Mr Digital implemented a multi-faceted SEO strategy that focused on:
- Content Quality and Relevance: Enhancing existing content to better align with user search intent and provide genuine value.
- Enhanced Website Usability: Improving website navigation, mobile-friendliness and page loading speed to enhance user experience.
- Content Refresh: Updating older content to reflect current information and trends, ensuring freshness and relevance.
- Technical SEO Optimisation: Addressing technical SEO aspects like schema markup, metadata and internal linking to improve crawlability and indexability.