Delivered year-on-year growth and 250 leads valued at £480k for a luxury bathroom and kitchen retailer.

The challenge

Our client, a luxury bathroom showroom, faced a critical challenge: expanding their offering to include kitchens while maintaining their premium positioning in a highly competitive market. With no visibility for kitchen-related searches and stiff competition from established players, they needed an effective strategy to attract a new audience, grow their brand presence and increase sales for both bathrooms and kitchens.

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The solution

We developed and implemented a comprehensive SEO strategy to drive organic growth and position the client as a go-to destination for luxury bathrooms and kitchens. Key actions included:

• Keyword Research & Content Optimisation: We identified high-value search terms for both bathroom and kitchen-related queries, optimising existing content and creating new, targeted pages to capture this demand.
• Local SEO Enhancements: By optimising Google Business Profile listings and leveraging geo-targeted keywords, we improved visibility in the local area for kitchen and bathroom-related searches.
• Technical SEO Improvements: We addressed site speed, mobile responsiveness and structured data to ensure the site met search engine best practices.
• Backlink Strategy: A targeted outreach campaign secured high-quality backlinks from industry-relevant websites, boosting domain authority and rankings.

While the SEO strategy was the driving force behind this transformation, a redesigned website contributed by enhancing user experience, improving navigation and showcasing their expanded product offerings.