Achieved 68 conversions at a cost of £1.04 per conversion for Total Bathrooms through a highly optimised Google Ads campaign

The challenge

Total Bathrooms, a full-service bathroom solution provider, wanted to optimise their online advertising to reach their target audience more effectively and generate more conversions at a lower cost.

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The solution

Mr Digital implemented a strategic Google Ads campaign focused on:

• Keyword Refinement: Carefully selected highly relevant keywords with strong search intent to reach users actively looking for bathroom renovation services or products.
• Audience Targeting: Focused on precisely targeting homeowners and contractors to maximise ad relevance and user engagement.
• Campaign Optimisation: Continuously adjusted the ad copy and budget allocation to achieve optimal performance and maximise ROI.

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