Case Study | High-Volume Reach & Leads for HGV Driver Training

The challenge

HGV Driver Training Centre was successfully generating leads using Google Ads but struggled to achieve conversions through Facebook Ads. They sought a data-driven approach to improve their Facebook Ads performance and generate leads at a lower cost.

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The solution

Mr Digital developed and implemented targeted Facebook Ads campaigns, focusing on:

Data-Driven Strategies: Leveraged data and insights to optimise campaign targeting, ad creatives and bidding strategies.
Reach and Impressions: Maximised reach and impressions to increase brand visibility and generate leads.
‍Cost-Efficiency: Achieved a high volume of reach and impressions at a low cost per website visit and cost per lead.‍
UTM Tracking and CRM Integration: Implemented UTM tracking across all marketing activities and integrated website forms with Salesforce CRM to enable effective lead tracking and conversion analysis.

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The outcome

Reached over 500,000 people with one ad.

Achieved remarkable reach with over 500,000 people exposed to one ad and 717,000 impressions from another, showcasing impactful ad campaigns.

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Generated leads at a low cost per lead (£1.90).

Drove cost-efficient results with a low cost per website visit (£0.42) and cost per lead (£1.90), maximising ROI for the campaign.

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Enabled effective lead tracking and CRM integration.

Implemented UTM tracking and CRM integration to enable precise lead tracking and detailed conversion analysis for improved campaign performance.

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About our client

About

HGV Driver Training Centre

HGV Training Centre is the UK’s leading provider of professional driver training for HGV, LGV and PCV licences. Offering tailored courses, expert instructors and nationwide training locations, they help individuals kickstart or advance their driving careers with confidence and industry-recognised qualifications.

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Generated high-volume reach and leads at low cost for HGV Driver Training Centre through targeted Facebook Ads campaigns

The challenge

The solution

The outcome

Reached over 500,000 people with one ad.

Generated leads at a low cost per lead (£1.90).

Enabled effective lead tracking and CRM integration.

Celebrating success, creating memories

About our client

Have a project in mind?

Book a Call with Our Team

Generated 306 leads at £8.37 per registration for The Householder Club through a new membership platform and targeted Facebook Ads campaign

Achieved a reach of 185,000 and generated 428 leads for The Lazy Frog through a targeted Facebook Ads campaign

Generated high-volume reach and leads at low cost for HGV Driver Training Centre through targeted Facebook Ads campaigns

The challenge

The solution

The outcome

Reached over 500,000 people with one ad.

Generated leads at a low cost per lead (£1.90).

Enabled effective lead tracking and CRM integration.

Celebrating success, creating memories

About our client

Have a project in mind?

Book a Call with Our Team

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Generated 306 leads at £8.37 per registration for The Householder Club through a new membership platform and targeted Facebook Ads campaign

Achieved a reach of 185,000 and generated 428 leads for The Lazy Frog through a targeted Facebook Ads campaign