Case Study | 306 Leads at £8.37 Each for Householder Club

The challenge

The Householder Club, a provider of various benefits and services for homeowners and renters, wanted to build a membership platform with discounted prices and attract new members through online channels.

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The solution

Mr Digital developed a custom membership platform for The Householder Club and implemented a multi-faceted marketing strategy to drive registrations, including:

Platform Development: Built a user-friendly membership platform with features to facilitate registration and access to benefits.
Facebook Ads Campaign: Created and managed a targeted Facebook Ads campaign to reach potential members and promote the platform.
Email Marketing: Utilised email marketing to engage with potential members and encourage sign-ups.
Conversion Optimisation: Analysed user behaviour and implemented A/B testing to enhance the user experience and improve conversion rates.

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The outcome

Generated 306 new leads through the online launch campaign.

Secured 306 new leads during the online launch campaign, showcasing the effectiveness of targeted digital strategies.

Achieved a cost per registration of £8.37.

Optimised the campaign to achieve a cost per registration of just £8.37, ensuring high value at an efficient cost.

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Achieved a cost per website visit of just over £1.00.

Drove cost-efficient traffic to the website, achieving a cost per visit of just over £1.00, maximising campaign ROI.

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Reached over 350,000 people through Facebook Ads.

Achieved impressive reach by connecting with over 350,000 people through a strategically crafted Facebook Ads campaign.

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The Story in Pictures

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Work with us

Dive into our gallery to see the details, creativity, and craftsmanship that went into this project.

Membership Platform: Built for Lead Capture

A purpose-built platform enabled seamless user sign-ups, driving steady membership growth.

Lead Generation: Cost-Effective Results

Targeted Facebook campaigns delivered a high volume of cost-efficient, quality leads.

Ad Creatives: Capturing Attention

High-converting ad designs drove clicks, sign-ups, and boosted campaign performance.

About our client

About

The Householder Club

The Householder Club is a free membership programme designed to help households save money on their bills. By joining, members gain access to exclusive deals, expert advice and tools to manage expenses more effectively, making everyday living more affordable and stress-free.

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Generated 306 leads at £8.37 per registration for The Householder Club through a new membership platform and targeted Facebook Ads campaign

The challenge

The solution

The outcome

Generated 306 new leads through the online launch campaign.

Achieved a cost per registration of £8.37.

Achieved a cost per website visit of just over £1.00.

‍

Reached over 350,000 people through Facebook Ads.

Celebrating success, creating memories

The Story in Pictures

Explore the Project Highlights

Membership Platform: Built for Lead Capture

Lead Generation: Cost-Effective Results

Ad Creatives: Capturing Attention

About our client

Have a project in mind?

Book a Call with Our Team

Generated over 13,000 leads at an avg cost of £19.30 for a vulnerability support service through a multi-channel marketing campaign.

Generated 50 leads in one month for Healthy Home Solutions' Darlington initiative through a targeted Facebook Ads campaign and custom chatbot

Generated 306 leads at £8.37 per registration for The Householder Club through a new membership platform and targeted Facebook Ads campaign

The challenge

The solution

The outcome

Generated 306 new leads through the online launch campaign.

Achieved a cost per registration of £8.37.

Achieved a cost per website visit of just over £1.00.

‍

Reached over 350,000 people through Facebook Ads.

Celebrating success, creating memories

The Story in Pictures

Explore the Project Highlights

Membership Platform: Built for Lead Capture

Lead Generation: Cost-Effective Results

Ad Creatives: Capturing Attention

Membership Platform: Built for Lead Capture

Lead Generation: Cost-Effective Results

Ad Creatives: Capturing Attention

About our client

Have a project in mind?

Book a Call with Our Team

Related Case studies

Generated over 13,000 leads at an avg cost of £19.30 for a vulnerability support service through a multi-channel marketing campaign.

Generated 50 leads in one month for Healthy Home Solutions' Darlington initiative through a targeted Facebook Ads campaign and custom chatbot