The challenge
Good Life Gymnastics, a provider of gymnastics classes and camps for children, wanted to increase their reach, attract new students and support their expansion plans. They needed a marketing solution that could be easily adjusted based on class availability and demand.
The solution
Mr Digital initially designed and built a new website for Good Life Gymnastics. Following the success of the website project, they engaged Mr Digital for their marketing activities. Mr Digital implemented a data-driven Facebook Ads campaign focused on:
- Lead Generation: Generating high-quality leads for their gymnastics classes and camps.
- Cost-Efficiency: Achieving a low cost per lead (£12.29) to maximise return on investment.
- Flexibility: Creating a campaign that could be easily switched on and off based on class availability and demand.
- Scalability: Supporting the business's growth plans as they expanded to new locations.