Increased contact form submissions by 40% for South East Enforcement through strategic contact form optimisation

The challenge

South East Enforcement, a London-based bailiff and enforcement company, wanted to improve lead generation through their website and streamline their client acquisition process.

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The solution

Mr Digital implemented strategic contact form optimisations, focusing on:

• Enhanced Credibility: Placed testimonials and trust signals near the contact forms to foster trust and encourage completion.
• Data-Driven Refinement: Used A/B testing to continuously evaluate and optimise every aspect of the forms, from layout to submit button colour, maximising submissions.
• Improved User Experience: Improved page loading speed on pages with forms to enhance user engagement and reduce bounce rates.
• Streamlined Forms: Simplified the forms by minimising the number of required fields, ensuring a quicker and easier user experience.
• Strategic Placement: Placed the forms prominently on key website pages, including the homepage and main service pages, for optimal visibility.

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