Maximise eCommerce customer lifetime value with retention architecture.
We turn your customer database into repeat revenue through behavioural automation, predictive segmentation and revenue attribution you can trust.
Best for: Shopify/WooCommerce stores with consistent order volume that want retention to become a measurable growth lever.
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When email marketing is the right lever for your store – and when it’s not
Email performs best when you have enough customer and browsing volume to segment intelligently, and when the purchase journey can be measured end-to-end. If you want to increase repeat purchase, recover abandoned revenue, and improve revenue per customer through lifecycle automation, email can become one of your highest-ROI channels, because it compounds over time through testing and behavioural triggers.
If customer data is fragmented, deliverability is weak, or the offer/journey isn’t converting reliably, email can become “busy work” that lifts opens without lifting revenue. In those cases, we start with diagnostics to identify the constraint—data, journey friction, messaging or flow logic, so effort is directed toward the changes that create measurable commercial lift before scaling automation.
That’s why we use the Digital Performance Blueprint and Digital P&L to pinpoint where email influences revenue, where journeys break and which automations will move the needle first.
Decide whether email is right for your store
Email and automation deliver some of the highest ROI in eCommerce – but only when built on clarity. Using our Digital Performance Blueprint and Digital P&L, we identify where email influences conversions, where journeys break and which flows need optimisation to maximise revenue.
At Mr Digital, we design and optimise eCommerce email campaigns that nurture, convert and retain. Through continuous A/B testing of subject lines, content and timings, we refine what works until your emails deliver predictable revenue.
Diagnostics tell us which automations need building, fixing or scaling – from welcome and abandoned cart flows to browse abandonment, post-purchase and replenishment journeys.
See what eCommerce email marketing can deliver
We’ve helped eCommerce stores across multiple industries grow with strategic email campaigns and automation.
+114%
Conversion Rate
+114% Conversion Rate increase via multi-channel campaign
4-Month
Results
+233% Organic Traffic growth via website redesign + SEO
89.1%
Open Rate
89.1% open rate from heritage-led email marketing campaigns
How we turn retention into repeat revenue for eCommerce
We diagnose retention opportunities, quantify revenue impact, then deliver lifecycle email that compounds repeat purchase and customer value.
Blueprint
Diagnostics across list health, segmentation and journey logic to prioritise the automations that will drive the biggest commercial lift.
Digital P&L
A commercial view connecting email activity to repeat revenue, AOV and LTV, so performance is governed beyond open/click rates.
Delivery
Build and optimise flows and campaigns with disciplined testing and reporting cadence aligned to revenue targets.
Start strategy-first – or begin delivery sooner
The strongest programmes start with the Blueprint (once) and Digital P&L (once), then scale delivery. If timelines require immediate execution, we can begin with diagnostic onboarding and performance reporting setup to govern early delivery – then complete the Blueprint and Digital P&L as a dedicated strategic phase when timelines allow. Either route maintains the same commercial accountability – targets first, transparent reporting and disciplined delivery.
eCommerce email delivery options for retention and repeat revenue
Maximise eCommerce revenue with automated, data-driven email marketing. From abandoned cart recovery to personalised campaigns and real-time performance tracking, we help you turn subscribers into loyal, repeat customers – powered by seamless CRM and platform integrations.
Klaviyo & eCommerce Platforms
Seamless integration with Shopify, WooCommerce & more.
Lifecycle Revenue Automation
Abandoned cart recovery, welcome sequences, upsells and replenishment campaigns.
Retention Campaigns
Loyalty and win-back strategies to increase LTV.
A/B Testing
Subject lines, content and timings tested and refined with data.
Segmentation & Personalisation
Tailored messages based on purchase behaviour.
Creative & Copywriting
High-impact designs that sell.
Performance Reporting
Track revenue attribution, not just opens and clicks.
Delivery onboarding: what happens in the first 30 days
We start with retention fundamentals – data, segmentation and high-impact flows. If Blueprint/P&L exists, delivery aligns to it; if not, we establish targets and reporting as part of onboarding.
Governed onboarding
Audit deliverability and customer data; define behavioural segments; prioritise flows that recover and grow repeat revenue first.
Reporting foundation
Set targets for flow contribution and repeat revenue; define attribution rules; stand up decision-grade reporting and governance cadence.
First sprint delivery
Build priority flows (welcome, browse/cart abandon, post‑purchase, win‑back); implement testing plan; begin optimisation loop tied to revenue outcomes.
Follow a proven growth framework
Every eCommerce email project follows our Target-First Infinity-5 Framework, ensuring every flow and campaign is built on diagnostic clarity and measurable targets.
Review lists, purchase history and customer behaviour.
Set Committed, Expected and Stretch revenue goals.
Launch flows and campaigns with testing built in.
Refine subject lines, timing, offers and layouts.
Build advanced automations and expand into new segments.
See the power of
targets at each stage
Email marketing compounds improvements over time – turning small gains in engagement and conversion into significant increases in revenue.
A 304% boost in conversions from small 1% improvements across a few key email touchpoints!
Compare us with other agencies
Most agencies avoid setting targets until months in. We do it upfront.
| Other Email Marketing Agencies |  | |
|---|---|---|
| Targets | Focus on vanity metrics only (opens, clicks) | ROI-first targets that focus on revenue and profitability |
| Expertise | Limited Klaviyo experience | Specialists in Klaviyo and automation flows |
| Strategy | Focus on batch-and-blast emails | A/B testing baked into every campaign |
| Transparency | Monthly reports, limited visibility | Real-time dashboards, live ROI tracking |
| Pricing | Hourly rates & hidden fees | Clear, transparent pricing – no hidden fees |
Learn from real results
Our email marketing strategies have delivered measurable impact across global and national eCommerce stores
Hearing Direct
+15.2%
YoY revenue growth indicates long-term organic ROI
SMOKO
+233%
organic traffic growth in 4 months through website redesign + SEO
The Masonic Collection
+37%
YoY increase in open rates by improving deliverability
Ready to make retention commercially accountable?
If you want lifecycle email and automation that’s governed by targets and measured against revenue – not vanity metrics – we’ll assess fit and define the highest-impact automations to prioritise first.
Ross Crawford FCIM, Managing Director – helping ambitious brands turn ideas into measurable growth. Fellow of the Chartered Institute of Marketing.
Not sure which automations will move the needle?
Start with our Digital Performance Blueprint.
Our “Quick Win” protocols (Abandoned Cart/Browse) typically generate incremental revenue within 7-14 days of deployment.
We forecast expected ROI using store data, segment size and product margins. While results vary, we consistently achieve positive ROI within the first few months. Every target is benchmarked and tracked transparently.
Typically the welcome series, abandoned-cart, post-purchase and win-back flows. These deliver the fastest impact and create the foundation for advanced segmentation later.
We segment by purchase history, browsing behaviour, location and average order value. Dynamic product blocks and personalised recommendations improve relevance and conversion rate.
Yes. Our design and content team create brand-aligned templates and messaging that drive clicks and sales. Every element is tested for mobile optimisation.
We share audience and conversion data across channels to improve targeting. Email retargeting lists boost paid-ad efficiency, while SEO content informs email storytelling.
Revenue attribution per flow, open rate, click rate, unsubscribe rate, and ROI. Dashboards show which automations and campaigns deliver the best performance.
Yes, we specialise in connecting Klaviyo and other ESPs with all major eCommerce platforms, syncing customer and order data automatically.
Our Commercial Engagement Models include monthly retention retainers based on database size and revenue targets. See our Engagement Models page.
Yes, we offer two-month pilot programmes for brands new to email automation. The aim is to collect benchmark data and validate assumptions before scaling into a six-month growth plan.