Poor segmentation
Without segmenting customers based on their behaviour, purchase history, or preferences, you’re missing opportunities for personalised communication.
Poor segmentation can be improved by adopting a more structured approach, ensuring ongoing optimisation and regular reviews to avoid stagnation.
No ongoing optimisation
Ecommerce success with email requires continuous testing and refinement to maximise sales and customer retention.
No ongoing optimisation can be improved by adopting a more structured approach, ensuring ongoing optimisation and regular reviews to avoid stagnation.
Basic automations
Many stores rely on simple, generic flows that don’t take full advantage of Klaviyo’s ecommerce-specific capabilities.
Basic automations can be improved by adopting a more structured approach, ensuring ongoing optimisation and regular reviews to avoid stagnation.
Ineffective offers
Without enticing upsells, cross-sells or irresistible offers, you’re missing out on additional revenue.
Ineffective offers can be improved by adopting a more structured approach, ensuring ongoing optimisation and regular reviews to avoid stagnation.
