ONU Outlet

Successfully migrated over 50,000 products to a new Shopify website for luxury menswear retailer ONU

The challenge

ONU, a luxury menswear retailer with a large inventory, needed a new Shopify website to enhance their online presence and streamline their e-commerce operations. They required a seamless transition from their existing Visualsoft platform, including migrating over 50,000 products.

The solution

Mr Digital developed a high-performing Shopify website for ONU, utilising:

  • Shopify's North Theme: Selected a suitable theme and customised it to meet ONU's design expectations.
  • Fashion E Integration: Integrated their existing inventory management system to ensure accurate product information and stock levels.  
  • Mobile Optimisation: Optimised website performance across various devices for a seamless user experience.
  • Custom Fields: Created custom product fields to enhance product information and filtering options.
  • SEO Optimisation: Improved the website's SEO by optimising images, alt tags, URLs and heading code structure.
  • Product Migration: Successfully migrated over 50,000 products from their previous platform to the new Shopify website.
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The Story in Pictures

Explore the Project Highlights

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Homepage: Luxury Meets Functionality

A stylish and professional homepage reflecting the sophistication of the ONU brand.

Product Categories: Streamlined Shopping Experience

A well-organised product category page designed for intuitive browsing of ONU’s luxury menswear collection.

Product Details: Showcasing Luxury Up Close

A detailed product page providing essential information and a seamless purchase journey for customers.

Homepage: Luxury Meets Functionality

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Product Categories: Streamlined Shopping Experience

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Product Details: Showcasing Luxury Up Close

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About our client
About
ONU Outlet

ONU Outlet is a sustainable fashion brand committed to offering high-quality, affordable clothing that aligns with ethical and environmental values. With a focus on reducing waste and promoting conscious consumerism, ONU Outlet provides stylish, versatile pieces designed for modern lifestyles, ensuring customers can look good while doing good.

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