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The challenge
Twist Events, a renowned event planning and management company, wanted to improve the performance of their Google Ads campaigns, specifically focusing on increasing click-through rate (CTR), return on ad spend (ROAS) and reaching their target audience more effectively.
The solution
Mr Digital collaborated with Twist Events to optimise their Google Ads campaigns, implementing:
- Targeted Keyword Research: Identified relevant keywords and search terms used by their target audience.
- Compelling Ad Copy: Created engaging and persuasive ad copy that highlighted Twist Event's unique selling propositions and services.
- A/B Testing: Developed and tested various ad variations to identify the most effective messaging and creatives.
- Landing Page Optimisation: Ensured landing pages were aligned with ad copy and optimised for conversions.
- Campaign Monitoring and Optimisation: Continuously monitored and adjusted campaigns to maximise performance and ROI.
