Generated 1490 leads at a low cost of £3.20 per lead for a property specialist.

The challenge

A leading property specialist aimed to generate a consistent flow of high-quality leads while improving their ability to nurture prospects through the sales journey. Their existing setup lacked the tools and structure to effectively track, engage and convert leads into customers. They required a solution that seamlessly integrated their marketing efforts, from lead capture to follow-up.

‍

The solution

We delivered a comprehensive marketing strategy that combined custom landing pages, HubSpot CRM integration and automated email workflows to create a streamlined lead generation and nurturing process.

Key elements of the solution included:

• Custom Landing Pages:
  • Developed conversion-focused landing pages tailored to specific campaigns.
  • Designed forms to capture detailed lead information, enabling more effective follow-up.
  • Aligned messaging with paid campaigns for a seamless user experience.
• HubSpot CRM Integration:
  • Connected landing pages to HubSpot CRM for automatic lead capture and segmentation.
  • Implemented workflows to categorise leads and prioritise sales follow-ups.
  • Provided real-time insights into campaign performance and lead progress.
• Marketing Automation Email Flows:
  • Designed automated email sequences to nurture leads based on their interactions and stage in the sales funnel.
  • Included welcome emails, property updates, and follow-ups tailored to user behaviour.
  • Ensured consistent communication, keeping leads engaged and improving conversion rates.
• Paid Campaign Optimisation:
  • Launched targeted campaigns on Google Ads and Facebook Ads to drive relevant traffic.
  • Tested and optimised ad creatives and audience segments to maximise lead quality and minimise costs.

‍