The UK's Best Bing Ads Agency
Elevate Your Online Presence: Drive Targeted Traffic and Increase Conversions with Mr. Digital's Expert Bing Ads Strategies.
Proven Strategies
Explore our collection of tried-and-true digital marketing strategies, backed by data, to help your business thrive online.
Certified Experts
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Guaranteed Results
Experience the difference with our guarantee of delivering impressive results, combining expertise, innovation, and tailored digital marketing strategies.
Professional Bing Ads Agency
In the diverse world of digital advertising, Bing Ads offer a unique opportunity to reach a different yet valuable audience. Mr Digital specialises in leveraging Bing's advertising platform to expand your brand's reach effectively. Our approach combines strategic planning with insightful data analysis, ensuring your campaigns resonate with Bing's distinct user base.
Search Campaigns
We develop targeted search campaigns that put your brand at the forefront of Bing's search results, capturing the attention of potential customers actively seeking your products or services.
Display Campaigns
Our display campaigns utilise Bing's network to place visually engaging ads across a variety of websites, enhancing brand visibility and audience engagement.
Shopping Campaigns
Tailored for e-commerce businesses, our shopping campaigns showcase your products directly in Bing's search results, driving traffic and sales to your online store.
Remarketing Campaigns
We create remarketing campaigns on Bing to reconnect with users who have previously visited your site, encouraging them to complete their purchase or engagement.
Why Professional Bing Advertising Services?
Opting for Mr Digital's Bing Ads services means choosing a partner adept at navigating the unique landscape of Bing. We ensure your advertising budget is invested wisely, tapping into Bing's potential to reach audiences that may be less accessible through other platforms. We understand the nuances of Bing's platform and its users. Our team crafts Bing Ads campaigns that are not just visible but also highly relevant to your target audience. From keyword selection to ad creation, every element is meticulously tailored to ensure maximum impact and ROI.
We develop Bing Ads campaigns that align with your specific business goals, targeting the right audience with precision.
Our team conducts thorough keyword research, selecting terms that drive the most relevant traffic to your website.
We create compelling ad copy and designs that capture attention and encourage clicks.
Utilising Bing's analytics tools, we continuously monitor campaign performance, making data-driven decisions to optimise results.
We manage and adjust your Bing Ads campaigns regularly, ensuring they remain effective and aligned with your evolving marketing strategy.
Understanding Bing Ads
Think of Bing as an underutilised business directory or a niche trade journal. We are your savvy marketers, well-versed in tapping into these specialised resources to amplify your business reach. While Bing might be less crowded, it’s connected to a powerful network including Microsoft, Yahoo and AOL—think of these as distribution channels that multiply your potential audience reach.
Bing Ads serve a targeted user base—those actively searching for products or services like yours, offering a higher likelihood of conversion. Think of this as placing your ad in the “featured” section of a business directory. With Bing, you’ll also face less competition over high-value keywords, making it a more cost-effective channel, similar to placing an ad in a niche trade journal that your competitors might overlook.
Our 5-stage process for effective Bing PPC ad campaigns:
1. Research & Plan
Consider this phase as the comprehensive market analysis you’d conduct before launching any traditional marketing campaign. We identify your target audience, study competitors and select the right keywords. We then group your ads strategically to make the most of Bing’s unique characteristics.
2. Track & Measure
Think of this as the real-time tracking you’d perform during a traditional ad campaign. We monitor clicks, conversions and other essential metrics, allowing us to adjust the campaign in real time. It’s akin to reviewing how many inquiries or sales you gained from an ad in a trade journal. Then we take these results and check them against goals we will have set at the start so that we know how on track we are to succeed.
3. Execute
Once we have our plan, we launch your Bing Ads, similar to placing your optimally-designed ad in the chosen trade journal or directory. Our creative team crafts ads that catch the eye of those most likely to convert, aiming for maximum impact.
4. Optimise
We continuously optimise your campaign based on real-time data. Think of this as getting feedback on a traditional ad and adjusting the copy or design to improve its effectiveness. We filter out irrelevant traffic and refine our bidding strategies to ensure your ads are as effective as they can be.
5. Scale
After evaluating the success of the initial campaign, we look to scale the efforts. This is akin to taking a successful single ad in a trade journal and turning it into a multi-page feature or a recurring spot to capitalise on its success.
So, if you’re looking to diversify your online marketing strategies, why not consider Bing Ads with the same seriousness you’d give to a carefully placed ad in a high-value trade journal? With Bing accounting for 30% of all U.S. searches, overlooking it might mean missing out on a treasure trove of opportunities.
Why You Need a Bing Ads Agency
Understand the full potential of professional Bing Ads services
Bing is not just a search engine; it’s a robust ecosystem that includes partnerships with Microsoft, Yahoo and AOL, expanding its reach even further. When you advertise on Bing, your brand gains access to a vast and varied audience, maximising your exposure and engagement.
Bing ads are particularly effective because they target users who express clear intent through their search queries. This means that your ads are displayed to users actively seeking what your business offers, resulting in higher conversion rates.
As more users shift their attention online, Bing ads become even more pivotal in boosting your brand’s online presence. The digital landscape is ripe for Bing ads to help your business stand out and flourish.
Our Bing ads are precision-targeted based on demographics, user interests and keywords. This ensures your ads are shown to individuals genuinely interested in your products or services, optimising your advertising budget and generating higher ROI.
Why You Need Bing Ads in Your Next Campaign
Explore our comprehensive range of Bing Ads services
So why do you need Bing ads in this day and age? Well, the first reason is cost-saving as Bing ads tend to cost less than the average Google Ads campaign and they have a lower cost-per-click. The second reason is that there is less competition for desirable keywords with Bing. Not to mention Bing makes up 30% of all US searches alone! All these factors come together to make Bing ads a highly effective marketing tool.
As a leading Bing ads Agency, we offer a wide array of services to ensure your Bing ads campaigns achieve outstanding results. Our services encompass market research, keyword optimisation, ad creative development, campaign setup, real-time monitoring, performance analysis and optimisation, client reporting and post-campaign analysis.
We also provide supplementary services such as landing page optimisation, ad extensions and conversion tracking to ensure a holistic and high-impact Bing ads strategy.
Our Infinity-5 Framework
Our proven framework enables us to guarantee success with Bing Ads.
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1
Research & Plan
During the research and planning phase of your Bing ads. We find out who the customers are, what others are doing and what’s popular on Bing. We also choose the best words to use in ads. We talk with you about what we want to achieve and how much money we’ll spend. We group the words and ads smartly and choose where to put the ads on Bing.
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2
Track & Measure
Once we finish the initial research and planning phase of the project, we move on to setting clear and detailed targets for us to achieve together for your business. We do this initially so that once all the Bing Ads campaign activities begin, we have something concrete to track and measure the metrics against. This approach, which sets us apart from the competition, allows us to tell early on, if we’re on the path to success or not.
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3
Execute
For Bing Ads, it’s not just about throwing a bunch of keywords into the mix and hoping for the best. We take a meticulous approach to crafting your ad campaign. From penning persuasive ad copy to designing eye-catching visuals, we’re all about the details. We then use a laser-focused strategy to pinpoint your ideal audience, utilising metrics such as age, location, and the devices they use. The result? Your ads land in front of people who don’t just scroll past but are motivated to click and convert. It’s like having a billboard in the busiest part of town, but only the people interested in your service can see it.
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4
Optimise
The “Optimise” phase is an ongoing process where we fine-tune the campaign for optimal performance. Proactively identify and implement negative keywords to filter out irrelevant traffic. Bidding strategies are carefully devised and adjusted to optimise ad placement and maximise return on investment. Continuous monitoring is our norm, allowing us to make real-time adjustments as needed to maintain campaign effectiveness.
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5
Scale
The final phase is to scale the campaign. We evaluate results and look for ways to expand. If the campaign is successful, we may recommend expanding to reach more people or enter new markets. We also adjust the budget to make sure we are still making a profit. Our goal is to build on the campaign’s success and find new ways to grow.
Bing Ads Service Deliverables
Flexible hourly-rate pricing tailored for you, based on your requirements.
- Initial Campaign Development & Strategy: Create an initial strategy and set up your Bing Ads campaign.
- Industry Analysis: Study your industry to understand its dynamics and identify opportunities.
- Advanced Keyword Research and Selection: Identify and select high-performing keywords for your Bing Ads campaign.
- International PPC Campaign Management (English Only Campaigns): Manage international PPC campaigns, focusing on English-speaking audiences.
- Monthly PPC Spend with PPC Networks: Define the monthly budget allocation for your Bing Ads campaigns.
- Strategic Bid Management: Manage and optimize your keyword bids strategically to maximize ROI.
- Ad Campaign Copywriting: Craft compelling ad copy for your Bing Ads to engage and convert your target audience.
- Ad Copy Performance Testing: Continually test and optimize ad copy for improved performance and conversion rates.
- Ongoing Keyword Development and Tweaking: Refine and expand keyword lists based on campaign performance and audience behaviour.
- Google Display Network: Implement and manage ad campaigns on the Google Display Network to reach a broader audience.
- PPC Account Settings Monitoring (Ex. Geotargeting): Monitor and adjust account settings, including geotargeting, for optimal performance.
- Google Analytics Integration & Goal Tracking: Integrate Google Analytics and set up goal tracking for comprehensive performance analysis.
- Custom Reporting Dashboard: Provide a customized reporting dashboard for a real-time overview of campaign data.
- Website Conversion Analysis Reporting: Analyze and report on website conversion data to measure campaign success.
- Landing Page Performance Testing: Evaluate and optimize landing pages to improve their performance in driving conversions.
- Monthly Performance & Analysis Reporting: Provide monthly reports detailing campaign performance and analysis.
- Performance Tracker Strategy: Develop a strategy for tracking and measuring the performance of your Bing Ads campaigns.
- Dedicated Google Certified Expert: Assign a certified expert to manage your Bing Ads campaigns, ensuring expertise and best practices.
- Call Tracking: Implement call tracking to measure and analyze calls generated from Bing Ads campaigns.
- Call Review: Review and assess the quality and effectiveness of calls generated through your Bing Ads campaigns.
- Client Success Meeting: Conduct meetings to discuss the success and results of your Bing Ads campaigns.
- Consultation with One of Our Certified Google Ads: Provide consultations with certified experts to address campaign strategies and goals.
- ROI Calculator: Offer tools and resources for calculating the return on investment (ROI) of your Bing Ads campaigns.
- Landing Page Creation: Design and create landing pages optimized for Bing Ads campaigns.
Marketing Service Plans
We offer flexible hourly-rate pricing tailored for you, based on your requirements. Our plans range from Starter to Enterprise, each offering a different level of service to meet your specific needs. All our plans come with a guarantee: if we don’t achieve the agreed targets within the set timeframe, we work for free until we do.
StarterFrom £500Per month + VAT |
ProfessionalFrom £1250Per month + VAT |
PremiumFrom £3000Per month + VAT |
EnterpriseFrom £6000Per month + VAT |
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Research & Planning
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Return On Investment Targets
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Custom Strategy
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Copywriting + Creative Design
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Campaign Setup, Management & Optimisation
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Conversion Rate Optimisation
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Lead Tracking & CRM Access
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Bespoke Reporting Dashboard
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Guaranteed Results
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Ad Budget Management
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Up to £2000 |
£2000-£5000 |
£5000-£10,000 |
£10k+ |
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Onboarding Timeframe
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14 Days |
14 Days |
7 - 10 Days |
7 - 10 Days |
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Turnaround Times
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7 days |
5-7 days |
3-5 days |
1-3 days |
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Account Management
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Project Manager |
Project Manager |
Project Director |
Project Director |
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Client Success Meetings
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Monthly |
Monthly |
Fortnightly |
Weekly |
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Included Hours
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8-20 |
21-54 |
55-119 |
120+ |
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Term
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6 months |
6 months |
12 Months |
12 Months |
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Hourly Rate
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£62.50 |
£59.52 |
£54.55 |
£50.00 |
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Saving on our Hourly Rate
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16.67% cheaper |
20.63% cheaper |
27.27% cheaper |
33.33% cheaper |
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How does this compare to the average UK hourly rate for agencies?
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27.33% cheaper |
30.79% cheaper |
36.58% cheaper |
41.86% cheaper |
Starter
Professional
Premium
Enterprise
Frequently Asked Questions
Bing Ads extends to millions of users daily and includes a unique audience across Bing, Yahoo, and AOL, part of a vast search network with substantial market share.
Mr Digital leverages Bing's search terms management and optimisation score to create targeted campaigns that drive conversions and increase brand visibility.
Bing Ads are effective due to precise targeting options that display ads to users who are actively searching for related products and services, which enhances conversion potential.
Bing Ads tend to be more cost-effective than Google Ads, with a lower cost-per-click and less competition, making it a budget-friendly option for advertisers.
Mr Digital ensures success by providing comprehensive services, including keyword optimisation, ad creative development, and performance analysis, to enhance campaign results.
Mr Digital uses Bing Ads' advanced search terms reporting and keyword optimisation features to refine campaign strategies, ensuring ads reach the right audience with high conversion potential.
Bing Ads provides an optimisation score that helps to quickly assess the potential for improving ad performance on Bing, AOL, and Yahoo networks, guiding Mr Digital's optimisation strategies for your campaigns.
Mr Digital scales Bing Ads campaigns by analysing initial performance data, exploring expansion possibilities, and adjusting budgets for profitability, thereby building on campaign success and exploring new growth avenues.
Bing Ads can complement your existing digital marketing strategy by reaching a unique audience not fully covered by Google Ads. Bing’s integration with Microsoft products and services provides additional search traffic from diverse demographics, offering a broader advertising reach and potentially higher conversion rates for certain industries.
Campaigns that target older demographics or specific industries (like financial services or B2B sectors) tend to perform well on Bing due to its user base. Additionally, campaigns that leverage Bing’s unique ad extensions and targeting options can see enhanced performance and ROI.
Bing offers robust audience targeting options similar to other major platforms, including demographic, geographic, and device targeting. However, Bing's audience tends to have different characteristics, such as higher average household incomes and more education, which can be advantageous for advertisers in specific sectors.
Have a project in mind?
Book a Call with Our Bing Ads Agency
Whether you’re just starting out or looking for new ideas, we want to hear from you. We’ll work with your team and dive deep into the challenges that are keeping them up at night - all in order to create a better future together!
Simply schedule a call in our diary at a time convenient for you.
CERTIFIED EXPERTS
