Case Study
20,000+ Qualified Leads Generated through Strategic Geographic Expansion.
The Vulnerability Initiative
The client needed to scale lead volume significantly while maintaining visibility on quality. As they expanded into more expensive, high-competition areas, the challenge was balancing cost-efficiency with volume targets.
20,000+
Total leads delivered.
£11
Average CPA (sustained for the initial 10k leads).
The Challenge
The client needed to scale lead volume significantly while maintaining visibility on quality. As they expanded into more expensive, high-competition areas, the challenge was balancing cost-efficiency with volume targets.
The Solution
We deployed our proprietary lead-acquisition framework to manage the expansion. We maintained a sustained cost-per-acquisition of approximately £11 for the initial 10,000 leads. As the project scaled into premium territories, we used our performance tracking methodology to audit and strip back underperforming segments, ensuring the final 20,000 leads met the client's strategic geographic requirements.
"Amazing Service from Mr Digital! - We've been working with them for over 6 months now. They have built our landing page, email campaigns and Facebook Ad campaigns and have generated leads under £5 each consistently, month after month. They also setup and managed our Zoho CRM. I would highly recommend them to other businesses looking for a marketing agency. "
Gemma WillettHead of Customer Services, VRS
