Build a Shopify store engineered for strategy-led growth
We design and optimise Shopify stores that do more than look good – they convert, scale and deliver measurable ROI, powered by clarity-first diagnostics and transparent reporting.
Best for: established eCommerce brands that need a scalable Shopify build (or migration) with measurable conversion performance, not a cosmetic redesign.
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Decide whether Shopify is right for you
Shopify is a strong platform when you need a scalable eCommerce foundation, fast iteration and reliable integrations across payments, fulfilment and your wider MarTech stack. If you’re aiming to improve conversion performance and growth outcomes (not just launch a new theme), Shopify gives you the speed and flexibility to build a store that’s governed by measurable targets from day one.
If the constraint is unclear – tracking gaps, poor product-page performance, weak merchandising or checkout friction – a rebuild can add cost without resolving the underlying issue. We use the Digital Performance Blueprint and Digital P&L to pinpoint where revenue is leaking and what must change first, so development effort is directed at the highest commercial impact.
See what Shopify websites can deliver
We’ve helped eCommerce brands achieve measurable growth with Shopify:
0
Downtime
0 Downtime during migration + a fully functional Shopify site built, tested, and launched on schedule
3-Week
Delivery
Fencing Calculator and Delivery Rates Checker built in 3 weeks.
+351%
YoY Revenue Growth
351% YoY revenue growth via campaign optimisation
How we build Shopify stores engineered for performance
We start with diagnostic clarity on what must change, quantify impact, then deliver a Shopify build or migration designed for measurable conversion outcomes.
Discovery & architecture
Discovery and diagnostics to define migration/build scope, catalogue requirements, integrations and conversion constraints before development begins.
Measurement & governance
A commercial view that connects store changes to conversion, AOV and profit, so build priorities are governed by measurable return.
Delivery
Build, integrate and launch with conversion performance and measurement designed in, then iterate post-launch based on real user behaviour.
Shopify delivery options for scalable growth
Build a high-performing Shopify store designed to sell. After defining the strategy, we deliver custom themes, conversion-first layouts, advanced automation and SEO-ready architecture to create scalable eCommerce experiences built for performance, profit and long-term success.
Custom Shopify Builds
Scalable stores designed around your brand.
Conversion-First Design
Product pages and checkout flows optimised to sell.
Shopify Plus Development
Advanced builds for scaling enterprises.
Integration & Automation
Payments, shipping, CRM and fulfilment setup.
SEO-Ready Development
Optimised architecture for organic traffic growth.
Ongoing Support & CRO
Continuous testing to improve performance.
Delivery onboarding: what happens in the first 30 days
We start Shopify delivery with governed scope and migration risk control. If strategic work exists we align to it; if not, we establish discovery, success measures and reporting requirements as part of onboarding before build acceleration.
Governed onboarding
Audit current store and constraints; map catalogue, checkout and merchandising requirements; define integrations and app stack needs; assess migration risks.
Governance foundation
Confirm conversion and revenue targets; define measurement requirements and acceptance criteria; agree staged release plan and ownership model.
First sprint delivery
Set up staging and theme architecture; begin priority template and integration work; run early QA/performance checks and documentation.
Follow a proven Shopify design framework
We apply our Conversion-Focused Infinity-5 Framework to every Shopify build – starting with clarity-first diagnostics before moving into structured delivery.
Review your current store, competitors and audience.
Set measurable goals for revenue, conversions and ROAS.
Build and launch your store with tracking in place.
A/B test product pages, checkout flows and upsell tactics.
Expand product ranges, markets and integrations once ROI is proven.
See the power of
targets at each stage
Even small improvements in stores performance can create big wins…
A 12.21% revenue boost from small 1% improvements across just a few key areas!
Compare us with other agencies
Most agencies avoid setting targets until months in. We do it upfront.
| Other Shopify Agencies |  | |
|---|---|---|
| Strategy | Focus on design over performance with limited options to choose from | Clarity-first diagnostics and conversion-first design, with multiple options based on strategy, budget and timeline. |
| Design | Only use off-the-shelf templates | Budget-friendly template or custom stores built to scale |
| Expertise | Limited SEO & CRO expertise. Often delivered by junior developers. | SEO + CRO baked in. Delivered by expert developers with 10+ years experience. |
| Pricing | Hourly rates & hidden fees | Clear, transparent pricing – no hidden fees |
Learn from real results
Our Shopify websites have delivered measurable impact for brands
ONU Outlet
+50,000
products migrated and Shopify website launch for a luxury menswear brand.
GRB Fencing
Custom Tools
Fencing Calculator and Delivery Rates Checker with custom Liquid for dynamic calculations
Splesh
+30%
YoY ad revenue growth from campaign optimisation
Ready to invest in a Shopify store you can scale and govern?
If you need a conversion-led Shopify build grounded in diagnostic clarity – with integration, performance and measurement designed in – let’s assess fit and define the safest path to launch.
Ross Crawford FCIM, Managing Director – helping ambitious brands turn ideas into measurable growth. Fellow of the Chartered Institute of Marketing.
Not sure what your Shopify store needs to grow?
Not sure what your Shopify store needs to grow? Start with our Digital Performance Blueprint to get clarity, priorities and structure before investing in development.
Standard Shopify builds take 6-10 weeks depending on the catalogue size, integrations and design complexity. We’ll define stages – planning, design, build, test and launch – with clear timelines from the outset.
Yes. We migrate products, customers, orders and URLs safely from platforms like WooCommerce, Magento or Squarespace. We maintain redirects and SEO equity so you don’t lose visibility.
Yes, you always own your Shopify account, theme and data. We work within your environment to maintain transparency. Some enterprise clients ask us to run through our partner accounts for procurement ease, but ownership defaults to you.
Absolutely. We develop and optimise Shopify Plus stores for scaling brands, offering custom checkout experiences, automation and multi-store management.
While we can’t promise exact revenue figures, we set evidence-based ROI targets for conversion rate, average order value and traffic growth. Benchmarks come from your existing data and similar projects we’ve delivered. We track progress transparently through your dashboard.
Yes, we connect your store with payment gateways, shipping, accounting, CRM and fulfilment platforms to automate operations end-to-end. Every integration is tested for speed and reliability.
Our Commercial Engagement Models include fixed-price project deliverables or monthly growth retainers. See our Engagement Models page.
Yes. Many clients retain us post-launch for CRO, SEO and paid ads. Continuous testing and optimisation drive measurable sales growth beyond design alone.
We collaborate seamlessly with internal teams. We can handle strategy, audits or specific technical components while your team manages day-to-day updates – maintaining a single shared workflow.