Turn subscribers into loyal customers
Our email strategies don’t rely on assumptions, we A/B test subject lines, content and timing so the data shows us what works. That means higher engagement, stronger retention and measurable ROI.
TRUSTED BY
Decide whether email marketing is right for you
Too many email campaigns rely on guesswork. The “perfect” subject line, the “ideal” design, the “best” send time. But audiences don’t always behave how you expect.
At Mr Digital, we let the data decide. Every campaign is tested, measured and refined to improve performance. By continuously optimising, we make sure your emails aren’t just opened, they convert.
See what email marketing can deliver
We’ve helped brands drive growth through smarter, tested email strategies:
+114%
Conversions
+114% Conversion Rate increase via multi-channel campaign
4-Month Results
Organic Traffic Growth
+233% Organic Traffic growth via website redesign + SEO
89.1%
Open Rate
89.1% Open Rate from heritage-led email marketing campaigns
Choose the email marketing services you need
Unlock the full potential of email marketing with strategy, automation and creative that deliver measurable ROI. From audience segmentation to retention campaigns and live performance tracking, we design data-driven email systems that nurture leads, boost engagement and drive repeat sales.
Email Strategy
Define goals, segments and testing priorities.
Automation & Flows
Abandoned cart, welcome series, re-engagement.
A/B Testing
Subject lines, content, timing and layouts refined with data.
Personalisation
Dynamic content tailored to user behaviour.
Retention Marketing
Increase lifetime value with loyalty and upsell flows.
List Growth & Segmentation
Build and target high-quality audiences.
Creative & Copy
Data-informed designs and conversion-focused messaging.
Performance Reporting
Live dashboards showing engagement and ROI.
Every week, our team reflects on how they’ve lived these values, so they stay front and centre in everything we do.
Follow a proven growth framework
We apply our Target First Infinity-5 Framework to email marketing campaigns:
Audit lists, current performance and competitors.
Set clear Committed, Expected and Stretch goals.
Launch campaigns with built-in A/B tests.
Refine subject lines, creative and timing based on results.
Roll out proven strategies across more segments and flows.
See the power of
targets at each stage
With email marketing, small improvements across engagement and conversion rates drive big results:
A 304% boost in conversions from small 1% improvements across a few key email touchpoints!
Compare us with other agencies
Most agencies avoid setting targets until months in. We do it upfront.
| Other Marketing Agencies |  | |
|---|---|---|
| Strategy | Rely on assumptions. Send batch-and-blast campaigns | Test everything, refine with data. Personalised, automated journeys |
| Targets | Focus on clicks/opens only | Focus on ROI, not just clicks and opens |
| Expertise | Often reliant on junior staff | Senior team with 5+ years’ experience each. Certified strategists only. |
| Account Ownership | Agency-owned accounts, hard to leave | You always own your data & ad accounts |
| Transparency | Monthly reports, limited visibility | Real-time dashboards, live ROI tracking |
| Pricing | “Management fees” hidden in ad spend | Clear, transparent pricing – no hidden fees |
Learn from real results
Our email marketing strategies have delivered measurable impact for national and local brands
Hearing Direct
+15.2%
YoY revenue growth from multi-channel strategies
Hearing Direct
+233%
Organic Traffic growth in 4 months through website redesign + SEO
The Masonic Collection
+37%
YoY increase in open rates by improving deliverability
Ready to see
measurable growth?
If you want email campaigns driven by testing, data and continuous optimisation, let’s talk.
Ross Crawford, Managing Director – helping ambitious brands turn ideas into measurable growth.
Most clients notice engagement improvements within the first few campaigns, but sustainable ROI typically builds over 8-12 weeks. Once automations and segmentation are optimised, results compound month after month as lists warm and conversion data improves.
We don’t promise fixed numbers, but we set data-driven targets for open rate, CTR and revenue per email based on your list quality and past performance. We use A/B testing and benchmarking to reach – and usually exceed – those goals.
We’re certified partners with Klaviyo, HubSpot, ActiveCampaign and Mailchimp, but can integrate most CRMs. We choose the platform that fits your tech stack, budget and automation needs.
Every signup source is GDPR-compliant with clear consent and double opt-in. We design high-converting signup forms, pop-ups and lead magnets that grow lists ethically and sustainably.
Yes, we connect your email platform to eCommerce, CRM and analytics systems for seamless data flow. This enables behaviour-based triggers and better revenue attribution.
Always. You own your lists, accounts and creative assets. We manage within your environment for full transparency.
You’ll receive a live dashboard tracking open, click, conversion and revenue metrics. Reports also highlight list health and ROI trends so you can see long-term growth clearly.
Work is billed at £75+vat/hour, with reduced rates through retainers. Larger commitments (120 + hours) drop to £65/hour. Our Packages page details inclusions and discounts.
We combine creative design with analytics and CRO. Campaigns aren’t just visually strong – they’re built to drive measurable ROI using data, automation and testing.