Precision LinkedIn marketing for high-value B2B pipeline
LinkedIn campaigns that combine diagnostics, targeted outreach and strategic ads to generate predictable, measurable B2B pipeline.
Best for: B2B teams with defined audiences and meaningful deal values who want LinkedIn to contribute to pipeline – not just visibility.
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When LinkedIn is the right lever – and when it’s not
LinkedIn is a strong lever when you have a defined audience, meaningful deal values, and a clear view of what a qualified opportunity looks like. It works particularly well when you need to reach specific roles and seniority levels, build demand over longer consideration cycles and convert interest into sales conversations. When ads and outreach are governed as one system – targets, messaging, follow-up and measurement – LinkedIn can become a reliable contributor to pipeline.
If your proposition isn’t clear, conversion tracking is unreliable, or there’s no feedback loop between sales and marketing, LinkedIn activity can create noise rather than pipeline. In those situations, spend and outreach tend to optimise for the wrong signals – engagement, low-quality leads or inconsistent meetings booked. We start with a short diagnostic to identify the constraint (offer clarity, audience definition, journey friction or measurement) and then recommend the most commercially sensible route before scaling activity.
Where fit is unclear, we begin with Blueprint-led diagnostics so LinkedIn investment is based on evidence, not assumption.
Decide whether LinkedIn Marketing is right for you
LinkedIn works when strategy comes first. Using our Digital Performance Blueprint and Digital P&L, we diagnose your audience, messaging and funnel gaps before launching LinkedIn Ads or Sales Navigator outreach – ensuring every action drives measurable pipeline growth.
See what LinkedIn Marketing can deliver
We’ve helped ambitious brands generate high-quality leads and build stronger pipelines through LinkedIn:
+90,000
impressions
+90,000 impressions across LinkedIn campaigns
+102,000
impressions
+102,000 impressions and 568 targeted clicks from campaigns.
+180,000
impressions
180,000+ impressions across the London region.
How we make LinkedIn accountable to pipeline
A governed approach combining LinkedIn Ads and outreach (together or independently) to reach decision-makers and produce measurable pipeline outcomes.
Blueprint
Diagnostics to define ICP, accounts/segments, message-market fit and the right motion (ads, outreach, or both) before scaling activity.
Digital P&L
A commercial view linking cost to lead quality, meeting rate and pipeline value, so performance is judged by outcomes, not engagement.
Delivery
Execution across paid, targeting, creative and outreach sequencing with continuous optimisation and reporting aligned to pipeline targets.
Start strategy-first – or begin delivery sooner
The strongest programmes start with the Blueprint (once) and Digital P&L (once), then scale delivery. If timelines require immediate execution, we can begin with diagnostic onboarding and performance reporting setup to govern early delivery – then complete the Blueprint and Digital P&L as a dedicated strategic phase when timelines allow. Either route maintains the same commercial accountability – targets first, transparent reporting and disciplined delivery.
LinkedIn capabilities, tailored to your growth objectives
Our LinkedIn campaigns combine Ads and Outreach to drive pipeline growth. From targeted ad campaigns to personalised Smart Link tracking and lead nurturing, we help you connect with decision-makers, build credibility and generate qualified B2B opportunities at scale. Once diagnostics clarify where LinkedIn fits into your funnel, we use the services below to reach, engage and convert decision-makers at scale.
LinkedIn Ads
Target by role, industry, company size and intent signals.
Sales Navigator Outreach
Personalised connection and messaging at scale.
Smart Links Tracking
See who engages with your content or case studies, without them needing to fill in a form.
Content Strategy
Position your brand with thought leadership and case studies that convert.
Retargeting
Re-engage visitors and warm audiences to maximise ROI.
Performance Reporting
Live dashboards that show pipeline growth, not vanity metrics.
Delivery onboarding: what happens in the first 30 days
We align LinkedIn activity – ads, outreach or both – to pipeline outcomes with governed targeting and reporting. If a Blueprint/Digital P&L exists, delivery follows it; if not, we establish targets, routing and reporting during onboarding.
Governed onboarding
Define ICP, roles and seniority; confirm offer, qualification and follow-up rules; select the right mix (ads, outreach, or both).
Reporting foundation
Set pipeline targets and quality thresholds; validate tracking and CRM handoff; establish leadership-ready reporting and feedback loop with sales.
First sprint delivery
Build campaigns and/or outreach sequences; deploy first audience/message tests; iterate weekly using performance and sales feedback to improve quality and volume.
Follow a proven growth framework
We apply our Target-First Infinity-5 Framework to every LinkedIn campaign – beginning with clarity-first diagnostics before designing ads and outreach.
Profile your ideal customers, competitors and content opportunities.
Set clear Committed, Expected and Stretch goals.
Launch campaigns and outreach sequences, monitor engagement.
Refine ad audiences, outreach messages and creative.
Expand into new verticals, industries and regions once ROI is proven.
See the power of
targets at each stage
With LinkedIn, small improvements across engagement and conversion rates drive big results:
A 40% increase in clients driven by small 1% improvements across key areas.
Compare us with other agencies
Most agencies avoid setting targets until months in. We do it upfront.
| Other Marketing Agencies |  | |
|---|---|---|
| Strategy | Run LinkedIn without diagnostics or integrated outreach strategy | Ads + Sales Navigator outreach combined |
| Targets | Focus on vanity metrics (likes, impressions) | Focus on ROI, not vanity metrics |
| Expertise | Often reliant on junior staff | Senior team with 5+ years’ experience each. LinkedIn Certified strategists only. |
| Account Ownership | Agency-owned accounts, hard to leave | You always own your data & ad accounts |
| Transparency | Monthly reports, limited visibility | Real-time dashboards, live ROI tracking |
| Pricing | “Management fees” hidden in ad spend | Clear, transparent pricing – no hidden fees |
Learn from real results
Our LinkedIn Marketing strategies have delivered measurable impact for brands
Bishop Oak
+20,700
engagements across LinkedIn campaigns.
Wimbledon Debenture Seating
568
targeted engagements from a single B2B campaign
Menier Venues
£1.59
cost per website visit achieved, outperforming LinkedIn awareness benchmarks
Let’s pressure-test LinkedIn against your growth targets
If you want LinkedIn campaigns powered by diagnostics, clear targets and measurable pipeline impact, let’s talk. A short call to confirm objectives, measurement readiness and whether Ads, outreach – or both – will drive the best commercial return.
Ross Crawford FCIM, Managing Director – helping ambitious brands turn ideas into measurable growth. Fellow of the Chartered Institute of Marketing.
Not sure whether LinkedIn is the right channel?
Start with our Digital Performance Blueprint to see where LinkedIn fits into your wider funnel and where it can deliver the highest ROI.
LinkedIn provides unmatched B2B targeting – by job title, company size, industry and seniority – making it ideal for lead generation. We combine ad and outreach strategies so campaigns build both awareness and relationships that convert.
We can’t guarantee lead counts, but we forecast cost-per-lead and engagement metrics using previous campaigns and LinkedIn benchmarks. We’ll show comparable case studies and adjust goals monthly to keep ROI on target.
Yes. Our LinkedIn Marketing combines Sponsored Content and Message Ads with Sales Navigator Outreach. This dual approach nurtures prospects from awareness through to 1-to-1 conversation.
Smart Links show who viewed your content or proposals, giving you real-time insight into engaged prospects. We integrate this data into your dashboard so you can prioritise follow-ups intelligently.
Campaign setup, audience targeting, ad creation, outreach sequencing, Smart Link tracking and performance reporting. Every element is aligned to pipeline growth and ROI objectives.
Yes. You retain full access to your Company Page, Ads Account and data. We work within your existing environment for transparency and compliance.
Most campaigns reach a stable CPL and engagement rate within six to eight weeks. We use early data to refine targeting, messaging and creative for sustained performance.
Frequently. We coordinate closely with sales teams to align messaging, qualification criteria and follow-up timing – turning marketing engagement into real sales conversations.
All campaign and outreach metrics feed into your live performance dashboard: impressions, clicks, leads, CPL and pipeline value. Reports connect marketing activity directly to revenue.