Increase customer lifetime value with lifecycle email and automation
We design, test and optimise email systems that drive measurable repeat revenue – segmentation, behavioural triggers and reporting you can trust.
TRUSTED BY
When email is the right lever – and when it’s not
Email performs best when you have consistent traffic or customer volume, a clear proposition, and the ability to act on behavioural data. If you want to increase repeat purchase, recover lost revenue, improve lead nurturing or build loyalty at scale, lifecycle email becomes one of the highest-ROI channels because it compounds through segmentation, automation and continuous optimisation.
If your data is fragmented, deliverability is poor, your proposition isn’t clear, or the customer journey lacks conversion integrity, email activity can turn into “busy work” that improves vanity metrics without improving revenue. In those cases, we start with diagnostics to identify the constraint – data, journey friction, messaging or list health – so the investment is commercially justified before building new automation.
Using our Digital Performance Blueprint and Digital P&L, we pinpoint where email creates the biggest commercial lift and what needs to be fixed first.
Decide whether email marketing is right for you
Email marketing succeeds when automation, segmentation and messaging align with user behaviour. Using our Digital Performance Blueprint and Digital P&L, we identify where email supports conversions, where journeys break and what messaging drives action. Every campaign is tested, refined and optimised to deliver measurable revenue.
See what email marketing can deliver
We’ve helped ambitious brands drive measurable growth through smarter, data-tested email strategies:
+114%
Conversions
+114% Conversion Rate increase via multi-channel campaign
4-Month Results
Organic Traffic Growth
+233% Organic Traffic growth via website redesign + SEO
89.1%
Open Rate
89.1% Open Rate from heritage-led email marketing campaigns
How we build lifecycle email that compounds revenue
We diagnose the biggest retention and nurture opportunities, then govern email performance through revenue visibility and continuous optimisation.
Blueprint
Diagnostics across data quality, segmentation, deliverability and journey logic to prioritise the flows and campaigns that will drive the biggest lift.
Digital P&L
A commercial view connecting email activity to repeat revenue, LTV and revenue-per-recipient. so optimisation is anchored to outcomes, not opens.
Delivery
Build and optimise automations and campaigns with structured testing (content, timing, segments), plus clear reporting and governance cadence.
Start strategy-first – or begin delivery sooner
The strongest programmes start with the Blueprint (once) and Digital P&L (once), then scale delivery. If timelines require immediate execution, we can begin with diagnostic onboarding and performance reporting setup to govern early delivery – then complete the Blueprint and Digital P&L as a dedicated strategic phase when timelines allow. Either route maintains the same commercial accountability – targets first, transparent reporting and disciplined delivery.
Email marketing delivery options for retention and revenue
Unlock the full potential of email marketing with strategy, automation and creative that deliver measurable ROI. From audience segmentation to retention campaigns and live performance tracking, we design data-driven email systems that nurture leads, boost engagement and drive repeat sales. Once diagnostics confirm where email can create the greatest lift, we build the right combination of strategy, automation, creative and reporting.
Retention & Loyalty Strategy
Define goals, segments and testing priorities.
Lifecycle Automation & Behavioural Triggers
Abandoned cart, welcome series, re-engagement.
A/B Testing
Subject lines, content, timing and layouts refined with data.
Personalisation
Dynamic content tailored to user behaviour.
Retention Marketing
Increase lifetime value with loyalty and upsell flows.
List Growth & Segmentation
Build and target high-quality audiences.
Creative & Copy
Data-informed designs and conversion-focused messaging.
Performance Reporting
Live dashboards showing engagement and ROI.
Delivery onboarding: what happens in the first 30 days
We start retention delivery with data discipline and a prioritised lifecycle roadmap. Where a Blueprint/Digital P&L exists, we align flows and targets to it; if not, we establish segmentation, targets and reporting as part of onboarding.
Governed onboarding
Audit data, deliverability and list health; map lifecycle journeys and key behaviours; prioritise the automations most likely to lift revenue first.
Reporting foundation
Define attribution and success measures (flow contribution, repeat revenue, RPR/CLV proxies); implement decision-grade reporting and governance cadence.
First sprint delivery
Build priority flows (welcome, abandon, post‑purchase, win‑back); deploy testing plan for messaging/offers; begin optimisation loop tied to outcomes.
Follow a proven growth framework
We apply our Target-First Infinity-5 Framework to every email marketing campaign – starting with clarity-first diagnostics before designing messaging and automation.
Audit lists, current performance and competitors.
Set clear Committed, Expected and Stretch goals.
Launch campaigns with built-in A/B tests.
Refine subject lines, creative and timing based on results.
Roll out proven strategies across more segments and flows.
See the power of
targets at each stage
With email marketing, small improvements across engagement and conversion rates drive big results:
A 304% increase in conversions achieved through small, compounding 1% improvements across key email touchpoints.
Compare us with other agencies
Most agencies avoid setting targets until months in. We do it upfront.
| Other Marketing Agencies |  | |
|---|---|---|
| Strategy | Run email without diagnostics. Batch-and-blast campaigns with no clarity on what drives ROI. | Test everything, refine with data. Personalised, automated journeys |
| Targets | Focus on clicks/opens only | Focus on ROI, not just clicks and opens |
| Expertise | Often reliant on junior staff | Senior team with 5+ years’ experience each. Certified strategists only. |
| Account Ownership | Agency-owned accounts, hard to leave | You always own your data & ad accounts |
| Transparency | Monthly reports, limited visibility | Real-time dashboards, live ROI tracking |
| Pricing | “Management fees” hidden in ad spend | Clear, transparent pricing – no hidden fees |
Learn from real results
Our email marketing strategies have delivered measurable impact for national and local brands
Hearing Direct
+15.2%
YoY revenue growth from multi-channel strategies
Hearing Direct
+233%
Organic Traffic growth in 4 months through website redesign + SEO
The Masonic Collection
+37%
YoY increase in open rates by improving deliverability
Ready to make retention commercially accountable?
If you want lifecycle email powered by diagnostics, continuous optimisation and measurable ROI, we’ll assess fit and build a plan tied to revenue outcomes – not vanity metrics.
Ross Crawford FCIM, Managing Director – helping ambitious brands turn ideas into measurable growth. Fellow of the Chartered Institute of Marketing.
Not sure where email fits in your customer journey?
Start with our Digital Performance Blueprint to clarify where email can deliver the highest ROI within your customer journey.
Most clients notice engagement improvements within the first few campaigns, but sustainable ROI typically builds over 8-12 weeks. Once automations and segmentation are optimised, results compound month after month as lists warm and conversion data improves.
We don’t promise fixed numbers, but we set data-driven targets for open rate, CTR and revenue per email based on your list quality and past performance. We use A/B testing and benchmarking to reach – and usually exceed – those goals.
We’re certified partners with Klaviyo, HubSpot, ActiveCampaign and Mailchimp, but can integrate most CRMs. We choose the platform that fits your tech stack, budget and automation needs.
We implement enterprise-grade GDPR/CCPA protocols to ensure your First-Party Data is both compliant and secure.
Yes, we connect your email platform to eCommerce, CRM and analytics systems for seamless data flow. This enables behaviour-based triggers and better revenue attribution.
Always. You own your lists, accounts and creative assets. We manage within your environment for full transparency.
You’ll receive a live dashboard tracking open, click, conversion and revenue metrics. Reports also highlight list health and ROI trends so you can see long-term growth clearly.
Our Commercial Engagement Models include monthly retention retainers based on database size and automation complexity. See our Engagement Models page.
We combine creative design with analytics and CRO. Campaigns aren’t just visually strong – they’re built to drive measurable ROI using data, automation and testing.