Why digital performance matters in the next 12 months
Digital now plays a defining role in commercial success — yet most businesses lack a clear, objective view of what’s really happening across their websites, funnels and customer journeys. Data lives in multiple systems, teams see different versions of the truth, and decisions often rely on assumptions rather than insight.
The result?
Our digital performance tools give you clarity – quickly.
They help you answer the questions that matter:
Choose your starting point
Use these tools to get clarity before you invest in delivery.
Start with the Blueprint Guide (Tool) if you need
A self-serve way to review your website, journeys, channels, tracking and technical foundations, plus an initial 12-month prioritised roadmap your leadership team can align on.
Start with the Digital P&L Report Sample (Tool) if you need
A clear example of what a Digital P&L looks like, so you can see how it quantifies revenue leakage and shows channel contribution and profitability in a board-ready format.
Both tools can stand alone. Many teams start with the Digital P&L Report Sample to understand the format, then book a consultation to discuss a bespoke Digital P&L build. Others start with the Blueprint Guide, then book a consultation for the full Digital Performance Blueprint (Service).
Our tools
Blueprint Guide (Tool)
A self-serve strategic guide that helps you identify where your digital ecosystem is breaking down – and what to prioritise next.
It gives you a structured way to review your website, customer journey, marketing activity, measurement setup and technical foundations, so you can spot where performance is being held back and where commercial opportunity exists.
If you want a delivered, end-to-end diagnostic run with our team over 8–12 weeks, use the Digital Performance Blueprint service.
Ideal for:
Hospitality groups, multi-site operators, professional service firms, tech providers and any business that relies on digital for lead generation or bookings.
Digital P&L Report (Sample)
A board-ready example of a Digital P&L report, so you can see what the model looks like and how it translates digital performance into commercial outcomes.
The sample shows how we map revenue drivers, quantify leakage across the customer journey and present channel contribution and profitability in a single view.
If you want a bespoke Digital P&L built from your data (and tailored to your goals), book a consultation for the Digital P&L Reporting Framework (Service).
Many businesses lack visibility of the commercial impact of their digital performance. The Digital P&L turns your website into a profit and loss model, revealing:
It connects digital activity to financial outcomes, giving leadership teams the clarity they need to make confident decisions.
Ideal for:
Any organisation that wants to quantify digital performance and identify the quickest paths to commercial uplift.
What happens next?
Both tools are diagnostic starting points in our wider Digital Performance Framework – they show what’s leaking, what it’s costing and what to prioritise next.
Once gaps are identified, our team supports you end-to-end to:
Fix website and UX issues
Optimise conversion pathways
Improve data and measurement setups
Strengthen digital marketing efficiency
Recover lost revenue
Build predictable growth across your digital ecosystem
These tools give you visibility.
Our partnership helps you transform that visibility into results.
Start improving your digital performance today
Whether you’re a hospitality group, multi-site operator, professional service firm or scaling digital business, our Digital Performance Tools will help you uncover opportunities you didn’t know you were missing.
Speak to a strategist or request one of the tools above to begin your next 12 months’ performance improvement journey.
Ross Crawford, Managing Director – helping ambitious brands turn ideas into measurable growth.