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Compounding e-Commerce growth from search + store optimisation
Splesh partnered with Mr Digital to turn steady traffic into measurable revenue growth. By tightening the store experience, scaling SEO visibility and aligning paid activity to proven winners, the brand achieved multi-channel uplift: +351% YoY item revenue on hero ranges, 26× growth in top-3 keywords, and +30% YoY paid revenue.
Personal Care e-Commerce
Discover the challenge
The store had strong reviews and repeat buyers, but growth was capped by thin search visibility on key terms, uneven product demand across SKUs, and a checkout journey that wasn’t maximising basket completion—limiting revenue from high-margin bundles.
Why it mattered to revenue/leads/growth
Winning more non-brand search, pushing best-sellers, and smoothing the path from the cart to purchase would lift orders and unlock scalable YoY revenue.
Explore the targets we set
Committed goal
Increase store revenue and orders year-on-year.
Expected goal
Grow non-brand visibility and expand top-3 keyword coverage across core categories.
Stretch goal
Turn hero SKUs into consistent revenue drivers and scale paid profitably.
See the strategy we used
Committed workflow
Website refresh to modernise the homepage, clarify value props and improve scannability.
CRO focus
A/B tests on messaging, hero imagery, CTA copy and layout to lift add-to-cart and conversion rate.
Lifecycle engine
Klaviyo rebuild (flows + templates) and subject/preheader tests to increase repeat purchase.
Search foundation
Targeted SEO (on-page, content refreshes, technical hygiene) aligned to UK demand and product intents.
Paid alignment
Shifted spend toward proven SKUs/bundles, tightened match types and creative, and scaled winners.
Measurement cadence
Unified reporting (GA4 + Ads + ESP) tying UX/CRO, SEO and Paid to orders and revenue.
Review the results
+351%
Revenue
+351% YoY item revenue across tracked hero product lines in GA4.
+2,500%
Keywords growth
Top-3 keywords grew from 2 → 52 (26× / +2,500%) with strong overall keyword expansion.
+311%
YoY product views
+311% YoY product views and +201% YoY adds-to-cart across hero lines, sustaining order growth.
Wow. So actually, we sent two extra emails. Revenues have gone up 61% and purchases have gone way up by 51% as well. That’s brilliant… Thank you for these dashboards. They are super handy and give us a nice overview to see the results.
– Ryan Hurley, E-commerce Advertising Lead
Decide if you want results like this
Mr Digital has helped ambitious brands across hospitality, e-Commerce, social impact and B2B achieve measurable growth. The next step is to explore what success would look like for you.
