New Client Offer: Join this month and receive free marketing worth at least £1,250. Learn More
1,490+ verified leads at just £3.20 CPL
CERT Property partnered with Mr Digital to build a full lead-gen engine; Google & Meta acquisition, conversion-focused landing pages and HubSpot CRM + automated email journeys for faster follow-ups. Alongside a modern WordPress revamp with interactive modules, we tightened SEO/UX to lift engagement.
Outcome: 1,490+ verified leads at less than £3.20 CPL, plus a +15% engagement uplift in 30 days, demonstrating how a connected funnel converts high-intent demand into pipeline efficiently.
Property investment & development (B2C lead gen)
Discover the challenge
CERT Property needed a consistent flow of high-quality enquiries and a better way to track, segment and follow up with prospects. At the same time, their website experience and organic discoverability needed tightening to reduce drop-offs and keep users engaged.
Pain points:
Disconnected tracking and slow follow-ups from forms to CRM.
Thin on-page signals and internal linking are holding back discoverability/CTR.
Legacy UX is slowing pages and engagement on key journeys.
Why it mattered to revenue/leads/growth
Fixing capture to nurture and improving SEO/UX would increase qualified lead volume at an efficient CPL while lifting on-site engagement for brand and demand gen.
Explore the targets we set
We don’t start work without measurable goals. For this client, we set:
Committed goal
Generate qualified leads at a sustainable CPL with connected tracking and CRM automation.
Expected goal
Improve engagement and navigation through SEO/UX refinements and content structure.
Stretch goal
Scale monthly lead volume without eroding CPL; uplift organic discoverability across key pages.
See the strategy we used
Conversion landing pages
Built pages aligned to ad intent with richer form fields for better lead qualification.
HubSpot integration
Set up automatic capture/segmentation and prioritised sales follow-ups.
Email automation
Deployed welcome, update and behaviour-based workflows to keep prospects warm.
Paid optimisation (Google & Meta)
Tested audiences/creatives, expanded negatives, and enhanced conversion tracking.
SEO/UX refinements (30-day impact)
Improved meta titles for CTR, strengthened internal linking, added high-authority backlinks, and optimised underperforming pages using PageSpeed and behaviour insights.
WordPress revamp
Shipped a modern, user-focused design with a dynamic backend and interactive features (animated stats, video, carousels) to showcase the portfolio.
Review the results
1,490+
Leads generated
1,490+ total leads generated (Google + Meta).
+15.1%
Engagement time
Engagement lift in 30 days: +15.1% average engagement time; +4.0% active users; +6.3% new users.
7.46M
Impressions
Google Ads showed an increase of 61.3k clicks, 7.46M impressions, £0.29 avg CPC and +550 conversions.
I think the reporting is really good… compared to the previous year, they are really good.
– Gemma Tomlinson, Head of Marketing
Decide if you want results like this
We’ve helped ambitious brands across hospitality, e-Commerce, social impact and B2B achieve measurable growth. The next step is to explore what success would look like for you.
