Expand your reach beyond Google. Win customers on Microsoft Ads
Microsoft Ad campaigns that capture overlooked audiences with clear targets, transparent reporting and measurable ROI.
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Decide whether Microsoft Ads are right for you
Google dominates search, but Microsoft Ads reaches millions of users every day, particularly professionals and decision-makers. Many brands ignore Microsoft Ads and miss out on lower-cost, high-value traffic.
At Mr Digital, we run Microsoft Ad campaigns that complement Google Ads, capturing incremental revenue with clear ROI.
See what Microsoft Ads can deliver
We’ve helped B2B brands win high-quality leads and stronger pipelines through Microsoft Ads:
+13,000
Leads
+13,000 verified leads from CRM-driven digital campaigns
+1,000
Leads
1,000+ leads through multi-channel campaign in 7 Months
30-Day Results
High Conversions
High-volume conversions were achieved within the first month of launch.
Choose the Microsoft Ads services you need
Our Microsoft Ads can run as a standalone campaign or form part of a multi-channel strategy for maximum impact. Reach high-intent audiences across Microsoft Search, Bing, and Yahoo – supported by LinkedIn’s powerful targeting data for greater relevance, reach and ROI.
Search Ads
Capture intent-driven traffic on Microsoft and Yahoo.
Shopping Ads
Showcase products directly in Microsoft search results.
Audience Targeting
Reach decision-makers across LinkedIn profile data.
Remarketing
Re-engage visitors across Microsoft’s audience network.
Performance Reporting
Track impressions, clicks, conversions and ROI in real time.
Every week, our team reflects on how they’ve lived these values, so they stay front and centre in everything we do.
Follow a proven growth framework
We apply our Target First Infinity-5 Framework to Microsoft Ad campaigns:
Review Microsoft Ads audience insights and competitor activity.
Define Committed, Expected and Stretch goals.
Launch campaigns, capture early performance.
Adjust targeting, ads and budgets for efficiency.
Expand reach into new regions and audience segments.
See the power of
targets at each stage
With Microsoft Ads, small improvements across engagement and conversion rates drive big results:
A 40% increase in clients driven by small 1% improvements across key areas.
Compare us with other agencies
Most agencies avoid setting targets until months in. We do it upfront.
| Other Marketing Agencies |  | |
|---|---|---|
| Strategy | Overlook Microsoft Ads | Microsoft Ads + Google Ads integration |
| Targets | Focus on views, not ROI | Focus on ROI, not vanity metrics |
| Expertise | Often reliant on junior staff | Senior team with 5+ years’ experience each. Microsoft + Google Certified strategists only. |
| Account Ownership | Agency-owned accounts, hard to leave | You always own your data & ad accounts |
| Transparency | Monthly reports, limited visibility | Real-time dashboards, live ROI tracking |
| Pricing | “Management fees” hidden in ad spend | Clear, transparent pricing – no hidden fees |
Learn from real results
Our Microsoft Ads strategies have delivered measurable impact for brands
The Vulnerability Initiative
+40%
lower CPL vs. industry benchmarks
Leading UK Enforcement Company
+1,100
leads generated via PPC, Meta & TV campaign with ~£10 CPL
Total Bathrooms
30-Day Results
Achieved 72 conversions in 30 days with a cost per conversion of £8.67.
Ready to see
measurable growth?
If you want to capture overlooked audiences with Microsoft Ads, let’s talk.
Ross Crawford, Managing Director – helping ambitious brands turn ideas into measurable growth.
Microsoft Ads (Bing, Yahoo, MSN) reaches users often overlooked by Google. CPCs are typically lower, and LinkedIn profile data enhances B2B targeting. Many clients see incremental leads at reduced cost when combining both platforms.
Because we can import existing Google campaigns, performance data builds rapidly – usually within two to three weeks. We monitor conversions daily and optimise bids and keywords to reach ROI targets fast.
We don’t guarantee fixed results, but we forecast expected CTR, CPC and conversion rates using your Google data and our platform benchmarks. Targets are reviewed monthly and adjusted to stay aligned with ROI goals.
Search, Shopping, Dynamic Search Ads, Audience Network and Remarketing. We tailor the mix based on objectives such as lead generation, sales or brand awareness.
Yes, though you can start modestly. Many clients allocate 10-20 % of their Google budget to Microsoft Ads to test performance before scaling.
All metrics – impressions, clicks, conversions, CPA and ROAS – feed into your live dashboard. We unify Microsoft and Google data for full cross-channel visibility.
Yes. You retain ownership of the account, billing and data. We manage everything transparently within your structure unless you request us to run it through our account for convenience.
Absolutely. We often manage Microsoft Ads while internal teams handle Google or social. Shared dashboards and weekly reviews keep performance aligned across all channels.
Our management rate is £75+vat/hour, reduced through retainers. Discounts apply for higher-hour packages – full details are on our Packages page.