The UK's Best YouTube Ads Agency
Boost Engagement and ROI with Mr Digital: Targeted YouTube Ads, Captivating Videos, and Precise Tracking for Unmatched Brand Growth.
Proven Strategies
Explore our collection of tried-and-true digital marketing strategies, backed by data, to help your business thrive online.
Certified Experts
Benefit from our certified professionals, equipped with the knowledge and skills to optimise your digital marketing efforts.
Guaranteed Results
Experience the difference with our guarantee of delivering impressive results, combining expertise, innovation, and tailored digital marketing strategies.
Professional YouTube Ads Agency
YouTube's vast platform is a goldmine for engaging potential customers through video content. Mr Digital harnesses the power of YouTube Ads to create captivating video campaigns that not only attract attention but also drive action. Our approach is a blend of creative storytelling and strategic targeting, ensuring your message resonates with the right audience.
TrueView In-Stream Ads
We create compelling video ads that play before or during other videos on YouTube, allowing viewers to choose to watch your ad, enhancing engagement and brand recall.
Non-Skippable YouTube Ads
For maximum impact, our non-skippable YouTube ads ensure your complete message is delivered, ideal for concise and powerful brand storytelling.
Bumper Ads
We craft brief, memorable bumper ads that are perfect for reaching a wide audience with a succinct message, driving brand awareness and reach.
Video Discovery Ads
These ads appear in YouTube search results, next to related videos, or on the YouTube homepage, sparking curiosity and encouraging clicks.
Targeted Campaigns
Leveraging YouTube's targeting capabilities, we ensure your ads reach the right audience based on demographics, interests and viewing behaviours.
Why Professional Youtube Advertising Services?
Video is a powerful medium, and our team excels in producing YouTube Ads that tell your brand's story in an engaging and memorable way. We understand the intricacies of video marketing on YouTube and tailor our campaigns to maximise viewer engagement and conversion. Choosing Mr Digital for your YouTube advertising needs means partnering with experts who understand how to craft compelling video content that stands out. We ensure your campaigns leverage YouTube's vast network to reach and engage your target audience effectively.
We create YouTube Ads that capture your brand's essence, engaging viewers with compelling narratives and visuals.
We utilise YouTube's targeting capabilities to ensure your ads are seen by the people most likely to be interested in your products or services.
We closely monitor the performance of your YouTube Ads, using insights to continually refine and enhance your campaigns.
From concept to execution, we handle every aspect of your YouTube Ads campaign, ensuring it aligns with your broader marketing objectives and delivers measurable results.
Understanding YouTube Ads
Your YouTube ads are like well-executed sales pitches and we’re your seasoned marketing team. We produce engaging video ads that not only grab attention but also compel the viewer to act, just like a well-crafted sales presentation. Our role goes beyond mere creation; we are also responsible for strategic deployment, akin to a marketing team selecting the ideal channels for maximum impact. We precisely target your ads to reach the right audience and continuously analyse metrics—much like tracking sales figures—to ensure campaign success.
With Mr Digital, your brand gains significant traction on YouTube, a platform boasting 2.7 billion monthly viewers globally. Your ads don’t just entertain; they actively guide customer behaviour, just like a well-orchestrated marketing campaign. Considering that 80% of shoppers initiate their buying journey with video content, our services put you directly in their line of sight.
Our 5-stage process for effective YouTube Ads campaigns:
1. Research & Plan
Think of this as market research and planning in traditional marketing. We identify your target audience, understand the competitive landscape and set well-defined campaign objectives, ensuring that your ads are as effective as a well-placed billboard or print ad.
2. Track & Measure
Just like marketers scrutinise key performance indicators (KPIs), we continuously monitor metrics such as views, clicks and engagement levels. We take these metrics and we stack them up against goals and targets that we put in place before anything is executed. This ongoing analysis allows us to tweak the campaign for optimal results.
3. Execute
This is your ad rollout, similar to launching a new product or sales initiative. Our creative team crafts video ads designed to capture attention and prompt action, ensuring your message makes an impact.
4. Optimise
This is the adjustment phase, akin to refining a sales strategy based on initial results. We perform A/B testing and fine-tune your ads for maximum effectiveness, making data-driven decisions to enhance ROI.
5. Scale
Once we’ve nailed the initial campaign, it’s time to expand, much like taking a successful local marketing campaign to a national level. We assess the most effective elements of your campaign and scale them to reach a broader yet still targeted audience, all while maintaining high efficiency.
So, are you ready to take your YouTube ads to the next level, leveraging the tried-and-true techniques that have made traditional marketing so effective?
Why You Need a Youtube Ads Agency
Understand the full potential of professional YouTube Ads services
Did you know YouTube has over 2.7 billion logged-in monthly users worldwide? With such a massive audience, your brand can’t afford to miss the opportunities this platform offers. Whether it’s driving website traffic, increasing product sales, or building brand awareness, YouTube ads can deliver outstanding results.
Still not convinced? Here are some data points that highlight how influential having YouTube ads on your side can be. For instance, did you know that YouTube was ranked the second most visited website in the world in July 2023? This was right behind Google, which took first place! It also happens to be available in 100+ countries in over 80 different languages, which means reaching a diverse audience is what this platform was built for.
Additionally, According to research from Google and Ipsos, 80% of shoppers who watched a video related to a planned purchase said they watched it at the beginning of their shopping process. This means YouTube ads are the perfect starting point for those looking to build a sales funnel.
In the post-COVID era, people are spending more time online. Therefore, making YouTube the go-to platform for discovering new products and services can be extremely helpful for your brand’s exposure and awareness. Are you ready to tap into this vast potential?
Generate Higher ROI with Data-Driven Youtube Ads
Gain access to a wide range of YouTube Ads to Boost Your ROI Today!
YouTube ads can help you reach your target audience by targeting your ads based on demographics, interests and even keywords. This means your ads will only be shown to people who are likely to be interested in your product or service. And when you have an audience base in the billions, it’s a clear argument for taking up YouTube ads as part of your next marketing campaign.
According to another study done by Google, Paid YouTube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising. This means that you would be paying a fraction of the cost that you normally would shell out for traditional TV ads, while simultaneously reaching a wider, diverse, and international audience.
Now, that is a winning approach for those looking to improve their ROI. Now speaking of your next marketing campaign, as an agency delivering YouTube ad campaigns for clients, our comprehensive service includes a wide range of offerings. For starters, we can support with market research, creative development (scripting, storyboarding, video production), technical setup (channel audit, ad format selection), campaign launch, real-time monitoring, performance analysis, optimisation, client reporting and post-campaign analysis.
We also offer additional services like community management, content calendar planning and retargeting campaigns to ensure a successful and engaging YouTube advertising strategy.
Our Infinity-5 Framework
Our proven framework enables us to guarantee success with YouTube Ads.
-
1
Research & Plan
We kickstart your YouTube advertising campaign with in-depth research and planning. We identify your target audience, analyse competitors, determine optimal ad formats and establish clear campaign objectives. Our research-driven approach ensures your ads are strategically positioned for success.
-
2
Track & Measure
What sets us apart from the competition is that we don’t just set up a tracking tool and wait for the numbers to roll in. Instead, our expert team at Mr Digital will proactively establish what kind of targets are needed for you to succeed upfront, before any of the marketing activities even begin. We do this in the initial stages of a project so that we can track and measure all relevant activity against those targets, to see if we’re on the right path once the marketing activities begin. That said, at this stage of your YouTube Ads project with us, we will set the goals for things like an ideal number of subscribers, desirable view counts for the channel, how many likes and shares you get, and so on. Once we have the goalposts set up, we can begin tracking and measuring the progress as we go.
-
3
Execute
Once the research, planning, tracking, and measuring phases are complete, we move on to the execution stage. Here, our creative team takes charge of creative development, which includes scripting, storyboarding and video production, ensuring the creation of compelling video ads. We deploy your ads to the right audience segments using advanced targeting options, such as demographic, interest-based and behavioural targeting. This ensures your message reaches the most receptive viewers at the right time
-
4
Optimise
We constantly optimise ad content to improve engagement and maximise ROI. Additionally, we conduct A/B testing to refine ad performance and achieve the best results. Our real-time monitoring and analysis allow us to make real-time adjustments, ensuring your campaign remains effective and cost-efficient.
-
5
Scale
Once we’ve achieved success with your initial campaign, we focus on scaling your YouTube advertising efforts for even greater impact. We explore opportunities to expand your campaign, reaching new audiences and increasing your brand’s online presence. Scaling involves increasing the reach and impact of your campaign while maintaining a high level of performance and efficiency.
YouTube Ads Service Deliverables
Flexible hourly-rate pricing tailored for you, based on your requirements.
- Monthly Ad Spend Range: Define the budget range for monthly advertising on YouTube.
- Number of Unique Ads: Create and manage a specified number of unique advertisements for your YouTube campaigns.
- Number of Advertising Campaigns/Target Audiences: Plan and set up multiple advertising campaigns targeting different audiences.
- Number of Unique Custom Advertising Images: Design and use custom images tailored to your YouTube ad campaigns.
- Social Media Remarketing Campaign & Ad: Implement remarketing strategies on social media platforms to target previous website visitors.
- Monthly Advertising Targeting & Copy Tweaks: Continually refine targeting parameters and optimise ad copy for better performance.
- Creative Development and Optimization (As Needed): Create and optimise ad creatives to enhance engagement and conversions.
- Mobile Device Optimised Ads: Design and optimise ads for mobile devices to reach users on various platforms.
- Demographic Targeting: Precisely target audiences based on demographic factors such as age, gender, and location.
- Device Targeting: Customise ad targeting to specific device types, such as desktops, smartphones, or tablets.
- Keywords, Interest, User Intent Targeting: Utilise keyword, interest, and user intent targeting to reach users actively searching for content.
- School/Profession/Workplace Targeting: Focus on users' educational backgrounds, professions, or workplaces for precise targeting.
- Custom Audiences using Social Pixels or Customer Lists: Create custom audiences by leveraging social pixels or existing customer lists.
- Company Size, Industry, Job Title, etc. Targeting: Target audiences based on company attributes, industry, job titles, and more.
- Installation of Network Tracking Pixels on Website: Implement tracking pixels to monitor user behaviour and campaign effectiveness.
- Ongoing Analysis of Audience Performance and Optimization: Continuously analyse audience behaviour and optimise campaigns accordingly.
- E-commerce Website Catalogue Setup: Configure and set up product catalogues for e-commerce advertising on YouTube.
- Access to Google Data Studio Dashboard: Provide access to a custom dashboard in Google Data Studio for real-time campaign data analysis.
- Access to ROI Calculator: Offer tools for calculating the return on investment (ROI) of your YouTube advertising campaigns.
- 48 Business Hour Response Time: Ensure a quick response time for addressing inquiries, concerns, or campaign adjustments.
- Dedicated Social Media Advertising Account Manager: Assign a dedicated manager to oversee your YouTube advertising campaigns.
- Up to 1 Personal Social Media Consultation per Month: Schedule consultations to discuss strategies and campaign performance.
- Weekly Call or Campaign Status Update (Optional): Provide regular updates on campaign progress through scheduled calls or reports.
- Client Success Meeting: Arrange meetings to discuss the overall success and results of your YouTube advertising efforts.
Marketing Service Plans
We offer flexible hourly-rate pricing tailored for you, based on your requirements. Our plans range from Starter to Enterprise, each offering a different level of service to meet your specific needs. All our plans come with a guarantee: if we don’t achieve the agreed targets within the set timeframe, we work for free until we do.
StarterFrom £500Per month + VAT |
ProfessionalFrom £1250Per month + VAT |
PremiumFrom £3000Per month + VAT |
EnterpriseFrom £6000Per month + VAT |
|
|---|---|---|---|---|
|
Research & Planning
|
||||
|
Return On Investment Targets
|
||||
|
Custom Strategy
|
||||
|
Copywriting + Creative Design
|
||||
|
Campaign Setup, Management & Optimisation
|
||||
|
Conversion Rate Optimisation
|
||||
|
Lead Tracking & CRM Access
|
||||
|
Bespoke Reporting Dashboard
|
||||
|
Guaranteed Results
|
||||
|
Ad Budget Management
|
Up to £2000 |
£2000-£5000 |
£5000-£10,000 |
£10k+ |
|
Onboarding Timeframe
|
14 Days |
14 Days |
7 - 10 Days |
7 - 10 Days |
|
Turnaround Times
|
7 days |
5-7 days |
3-5 days |
1-3 days |
|
Account Management
|
Project Manager |
Project Manager |
Project Director |
Project Director |
|
Client Success Meetings
|
Monthly |
Monthly |
Fortnightly |
Weekly |
|
Included Hours
|
8-20 |
21-54 |
55-119 |
120+ |
|
Term
|
6 months |
6 months |
12 Months |
12 Months |
|
Hourly Rate
|
£62.50 |
£59.52 |
£54.55 |
£50.00 |
|
Saving on our Hourly Rate
|
16.67% cheaper |
20.63% cheaper |
27.27% cheaper |
33.33% cheaper |
|
How does this compare to the average UK hourly rate for agencies?
|
27.33% cheaper |
30.79% cheaper |
36.58% cheaper |
41.86% cheaper |
Starter
Professional
Premium
Enterprise
Frequently Asked Questions
YouTube offers various ad formats, including skippable in-stream ads, non-skippable in-stream ads, video discovery ads, and bumper ads, each serving different marketing goals and viewer preferences.
The cost of YouTube ads varies based on bidding strategy and competition for your targeted audience. You can set daily budgets and only pay when someone watches your ad for at least 30 seconds or interacts with it.
YouTube ads can appear on the YouTube platform, which includes the site and mobile app, or across Google video partners' websites and apps.
Yes, YouTube allows you to target ads based on demographics, interests, and search behaviors, ensuring your content reaches the intended audience
YouTube provides analytics tools that enable you to track ad performance metrics such as impressions, views, viewer engagement, and conversion rates.
When creating YouTube ads, consider who will view your ad and how they will encounter it. The content should be engaging, relevant, and tailored to where and how it will be viewed.
Video Ad Monetisation: As of September 2023, YouTube allows video ads that were previously limited due to graphic content. Advertisers can now fully monetize videos that were previously restricted.
Automatic Video Ad Assessments: Advertisers now receive automatic assessments of their video ads through Video Analytics. This feature highlights any missing elements necessary for effective creative.
Product Tagging: YouTube has introduced Product Tagging, providing marketers with new opportunities for advertising and product placement.
YouTube advertising offers a cost-effective alternative to traditional TV ads with the added benefit of detailed targeting and analytics. It can also capture the attention of viewers who increasingly consume content online rather than through traditional TV.
The "best" type of YouTube ad can vary depending on your campaign goals, target audience, and content type. Here's a brief overview to help you decide:
TrueView Ads: These are cost-effective as you only pay when viewers choose to watch or interact with your ad. They're great for increasing engagement and brand awareness.
Non-skippable In-Stream Ads: If you want to guarantee that your entire message is seen, these ads are beneficial. They work well for launching new products or services.
Bumper Ads: At just six seconds long, these ads are short and impactful, perfect for reaching viewers with a concise message.
Discovery Ads: These appear in search results and are ideal for promoting video content intended to be actively discovered by users looking for related topics.
Overlay Ads: These are semi-transparent ads that appear on the lower portion of a video. They're less intrusive and can be a subtle way to promote your brand.
To optimise your YouTube advertising strategy, consider your campaign objectives and experiment with different ad formats to see which yields the best results for your specific needs.
YouTube's algorithm affects ad visibility by prioritising user engagement and relevance. Ads that closely match the viewer's interests and viewing habits are more likely to be shown. Utilising targeted keywords, interests, and demographic data helps improve the chances that your ads reach your intended audience effectively.
While YouTube ads themselves don't directly affect SEO rankings on search engines, the increased traffic and engagement from a successful ad campaign can indirectly benefit your brand's SEO. Engaging ads that lead viewers to your website can increase organic search visibility and contribute to overall digital marketing effectiveness.
Have a project in mind?
Book a Call with Our Youtube Ads Agency
Whether you’re just starting out or looking for new ideas, we want to hear from you. We’ll work with your team and dive deep into the challenges that are keeping them up at night - all in order to create a better future together!
Simply schedule a call in our diary at a time convenient for you.
CERTIFIED EXPERTS
