Brighton's Best TV Ads Agency
Targeted ads that are tailored to a specific location have a higher chance of resonating with viewers, standing out from other ads, increasing people’s knowledge of the brand and enhancing the likelihood of their buying decision among the intended audience.
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Ready to Boost Brand Awareness with Local TV Ad Campaigns?
Stop wasting time on low-reward advertising and invest in our expertly crafted TV ad strategies today!
Did you know that 75% of Sky subscribers said they were likely to notice an ad that included a local reference? On average, three-quarters of respondents said local ads were more likeable, interesting and relevant to them.
Still not convinced? Out of a survey group of 200 people, 126 agreed that ads with local references stood out more! The numbers don’t lie. Interestingly enough, much of this came in as a result of the post-COVID era.
Following the pandemic, more and more people have started paying attention to the things around them. Information, communicated well, at the right time, to the right people, can significantly impact how a brand is perceived.
So, with all that said there is just one simple question that you need to answer: Are you done waiting for something to click and ready to take full advantage of TV advertising?
Want to Reap the Benefits of a Well-placed Local TV Ad Strategy?
Leverage the Advantages of TV Advertising with Our Proven Strategies to Dominate the Market!
Put the guesswork behind you and hit the ground running with a proven TV advertising campaign. To give you a better idea of what that might look like, in 2023 alone, for one of our clients, we managed to snag North of 150,000 impressions with the targeted local TV ad campaign. Just by running a 30-second ad, this initiative was able to achieve an estimated reach of 92% saturation.
Now that’s what we call a successful run on the old television. So, get in touch with our in-house experts and our partners at Sky TV and let us help you pave that road to success. We not only create a plan that is unique to your business but craft a strategy that reaches the right audience at the right time, so your message makes the biggest possible impact on them.
The Infinity-5 Framework
Introducing our proven framework which enables us to drive success
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1
Research & Plan
We will conduct thorough research and planning of all the variables that could impact the success of your TV advertising campaign before creating a strategy. Our research will begin by determining the number of households that fit your desired target audience within the selected geographical locations. We will then consider factors such as the average frequency of ad viewing per household, optimal viewing times, potential conflicts with other advertisers’ content, impressions, cost per household for a 30-second ad, budget, estimated reach, Clearcast approval and advertising copy.
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2
Track & Measure
Once we have a solid strategy in place, we set up everything necessary to measure and track the campaign’s health metrics so we can keep an eye on the progress. For instance, we would track variables such as viewership, reach and frequency, brand awareness, ad recall, consideration metrics, sales cycle time, cost-per-conversion, return on investment (ROI), customer lifetime value (CLV) and purchase intent/behaviour change metrics.
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3
Execute
After everything is in place, we will tap into our talented experts who will help you execute TV advertising campaigns by selecting the right channels, appropriate time slots and offers and promotions that should be included to entice the target audience. We will help you create an environment where your ad has the most potential to reach your desired audiences in the most effective manner and of course, increase your ROI.
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4
Optimise
We will work with Sky TV to evaluate the performance of your ad campaign. This assessment will include an analysis of brand evaluation, web attributions and sales attributions. We will also examine ad recall, brand mentions, familiarity KPIs, impact on brand perception and purchasing consideration. In addition, we will review web browsing metrics, registrations, online sales and total sales data. After collecting this information, we will make any necessary adjustments to your TV ad campaign strategy before moving forward to the next stage.
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5
Scale
If the improved plan is achieving our viewership and other engagement objectives, we will begin scaling your current TV advertising campaign and try to surpass your previous achievements, while also aiming to maximise the ROI.
TV Ads Service Deliverables
Flexible hourly-rate pricing tailored for you, based on your requirements.
- Conduct Thorough Research: Research the target audience, industry trends, and competitive landscape for effective planning.
- Plan Variables Impacting Campaign Success: Strategise to account for variables that could affect the campaign's success.
- Determine Target Audience Households: Identify households that align with the campaign's objectives and demographics.
- Consider Ad Viewing Frequency per Household: Plan ad frequency to maximise impact while avoiding viewer fatigue.
- Optimal Viewing Times: Determine the best times for ad placements to reach the target audience effectively.
- Avoid Conflicts with Other Advertisers' Content: Ensure ads don't conflict with competitors' content for a smooth viewing experience.
- Estimate Impressions: Calculate the expected number of impressions the TV ad will generate.
- Calculate Cost per Household for a 30-Second Ad: Determine the cost of reaching each household with a 30-second ad.
- Set the Budget: Allocate the budget to various aspects of the TV advertising campaign, including production and airtime.
- Estimate Reach: Calculate the expected reach of the campaign based on the budget and ad placements.
- Obtain Clearcast Approval: Ensure ad creative is approved by Clearcast for compliance with broadcasting regulations.
- Develop Advertising Copy: Create compelling ad copy that resonates with the target audience.
- Measure and Track Campaign Health Metrics: Monitor key performance indicators (KPIs) to assess campaign effectiveness.
- Monitor Viewership: Keep track of the number of viewers and audience demographics.
- Track Reach and Frequency: Monitor the reach of the campaign and the frequency of ad views per viewer.
- Assess Brand Awareness: Measure the impact of the campaign on brand awareness and recognition.
- Measure Ad Recall: Evaluate how well viewers remember and recall the ad content.
- Evaluate Consideration Metrics: Analyse metrics related to customer consideration and intent.
- Analyse Sales Cycle Time: Measure the time it takes for customers to move through the sales cycle.
- Calculate Cost-Per-Conversion: Determine the cost associated with each successful conversion.
- Determine Return on Investment (ROI): Calculate the ROI to assess the profitability of the TV advertising campaign.
- Measure Customer Lifetime Value (CLV): Analyse the long-term value generated from acquired customers.
- Monitor Purchase Intent and Behavior Change Metrics: Track changes in customer behaviour and purchase intent.
- Execute TV Advertising Campaigns: Implement the planned TV advertising campaign with precision.
- Select the Right Channels: Choose the appropriate TV channels for ad placements based on the target audience.
- Choose Appropriate Time Slots: Schedule ad airings during time slots that align with viewer habits and interests.
- Include Offers and Promotions: Incorporate compelling offers and promotions to drive customer engagement.
- Create an Environment for Effective Audience Reach: Ensure that the ad environment maximises audience reach and impact.
- Maximise ROI: Continuously optimise the campaign to maximise the return on investment.
- Evaluate Ad Campaign Performance: Analyse the overall performance of the TV advertising campaign.
- Analyse Brand Evaluation: Assess how viewers perceive and evaluate the brand after exposure to the campaign.
- Assess Web Attributions: Evaluate web-related attributions and actions resulting from the TV campaign.
- Examine Sales Attributions: Review sales attributions to measure the campaign's impact on conversions and revenue.
- Review Ad Recall: Monitor and measure viewer recall of the TV ad content.
- Monitor Brand Mentions: Track mentions of the brand across various channels and platforms.
- Measure Familiarity KPIs: Assess metrics related to brand familiarity and recognition.
- Impact on Brand Perception: Gauge how the campaign affects viewer perceptions of the brand.
- Analyse Purchasing Consideration: Evaluate factors influencing purchasing consideration after ad exposure.
- Review Web Browsing Metrics: Analyse metrics related to web browsing behaviour influenced by the TV campaign.
- Track Registrations: Monitor the number of registrations and sign-ups driven by the campaign.
- Analyse Online Sales: Evaluate the impact of the campaign on online sales and revenue.
- Examine Total Sales Data: Review overall sales data and assess the campaign's contribution to total sales.
- Make Necessary Adjustments to Campaign Strategy: Modify the campaign strategy based on performance insights.
- Scale the Current TV Advertising Campaign: Expand the campaign's reach and impact to surpass previous achievements.
- Aim to Surpass Previous Achievements: Continually set higher goals and strive to exceed past campaign performance.
- Maximise ROI: Optimise the campaign to maximise the return on investment.
TV Ads Service Plans
We offer flexible hourly-rate pricing tailored for you, based on your requirements. Our plans range from Starter to Enterprise, each offering a different level of service to meet your specific needs. All our plans come with a guarantee: if we don’t achieve the agreed targets within the set timeframe, we work for free until we do.
Frequently Asked Questions
Locally targeted TV ads resonate more with viewers by highlighting local references, increasing brand familiarity and purchase likelihood in the Brighton area.
Ads with local references tend to be more noticeable and relevant, with 75% of Sky subscribers stating they are likely to notice such ads, making them more impactful for the audience in Brighton.
Post-COVID, there's been a noticeable increase in attention to local TV ads, as people pay more attention to local content, which can significantly boost brand perception and relevance.
With our targeted local TV ad campaigns, businesses can expect to achieve high viewership, with one campaign in 2023 reaching an estimated 92% saturation for a client in Brighton.
Our planning includes research on target demographics, viewing habits, ad frequency, budget, and estimated reach to create a strategy that maximises impact and ROI for TV ads in Brighton.
We measure viewership, reach, brand awareness, ad recall, sales metrics, and ROI to monitor and ensure the success of the TV advertising campaign.
Execution involves selecting optimal channels, time slots, and promotional content and crafting a message that aligns with the target audience's preferences and behaviours.
We optimise campaigns by evaluating performance data and adjusting to maximise effectiveness, then scale successful strategies to enhance ROI and achieve a broader reach.
TV Ads Summed Up
Think of Bing as an underutilised business directory or a niche trade journal. We are your savvy marketers, well-versed in tapping into these specialised resources to amplify your business reach. While Bing might be less crowded, it’s connected to a powerful network including Microsoft, Yahoo and AOL—think of these as distribution channels that multiply your potential audience reach.
Think of TV ads as a long-standing pillar in the business community, much like a prestigious chamber of commerce. While new platforms and trends come and go, TV advertising remains a trusted venue for reaching customers, much like an exclusive networking event that’s been around for years. But the landscape has evolved; now we can target local audiences, making TV advertising accessible and affordable for all businesses, not just the giants.
TV ads aren’t old news; they’re classic strategies that have modernised. In the same way that business communication has evolved from memos to emails without losing its core purpose, TV ads have adapted to become more targeted and effective. Bing Ads serve a targeted user base—those actively searching for products or services like yours, offering a higher likelihood of conversion. Think of this as placing your ad in the “featured” section of a business directory. With Bing, you’ll also face less competition over high-value keywords, making it a more cost-effective channel, similar to placing an ad in a niche trade journal that your competitors might overlook.
Imagine your TV advertising strategy as an evergreen business tool. Our Infinity-5 Framework guides you through each stage:
1. Research & Plan
We lay down the groundwork, akin to a business plan. This involves choosing the right channels, time slots and creative approaches that align with your target audience.
2. Track & Measure
In this phase, we act like your business analysts, continuously monitoring metrics like reach, engagement and ROI. We stack these results up against goals that we set before the beginning of the project, to measure your campaign’s effectiveness.
3. Execute
This is your go-to-market strategy in action. We launch your ads, tailored to speak to your intended audience, at the times when they’re most likely to be watching.
4. Optimise
Think of this as your quarterly review. Based on performance metrics, we refine your campaign, tweaking it to ensure maximum effectiveness and efficiency.
5. Scale
Once the initial campaign proves successful, we move into growth mode. This is akin to a business expanding into new markets or launching new products based on a successful pilot.
So, if you’re looking to diversify your online marketing strategies, why not consider Bing Ads with the same seriousness you’d give to a carefully placed ad in a high-value trade journal? With Bing accounting for 30% of all U.S. searches, overlooking it might mean missing out on a treasure trove of opportunities.
Have a project in mind?
Book a call with our team
Whether you’re just starting out or looking for new ideas, we want to hear from you. We’ll work with your team and dive deep into the challenges that are keeping them up at night - all in order to create a better future together!
Simply schedule a call in our diary at a time convenient for you.
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